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Bluetooth SIG Announces Winners of 3rd Annual Best of CES Contest

Wed Jan 9, 2008 9:01am EST
Manufacturers Provide Cutting Edge Ways for Consumers to Experience
Bluetooth(R) Wireless Technology

LAS VEGAS, Jan. 9 /PRNewswire/ -- From its member party celebrating the
10-year anniversary of Bluetooth technology, the Bluetooth Special Interest
Group (SIG) announced the winners of its third annual Best of CES Contest, an
event held each year during the International Consumer Electronics Show (CES)
to highlight the hottest, most innovative and consumer friendly Bluetooth
enabled products.
    Forty-eight new Bluetooth products were submitted for the contest in
categories focusing on what consumers can do with the technology - talk on a
headset, input information, listen to music, transfer information, or use in
an industrial or other vertical environment. The Bluetooth SIG carefully
tested each product and judged them on a variety of criteria, including
compliance with Bluetooth SIG qualification standards, ease-of-use, look and
feel and overall usability of the product as expected by the average consumer.
    Bonus points were given to products complying with Experience Icon
requirements. The Experience Icons make it simple to understand what a
Bluetooth enabled device can do and how it will work with other devices for
file transfers, printing, listening to music, talking on a headset or
inputting information. Manufacturers are encouraged to use the icons on
packaging of certified Bluetooth enabled products. Consumers can simply match
Experience Icons to ensure a seamless wireless experience.
    Winners of the Bluetooth SIG Best of CES contest are (finalists indicated
in parentheses):    --  Overall - Samsung P2 Widescreen Music Player
    --  Headset - Plantronics Voyager 855 Bluetooth Stereo Headset [finalist:
        Motorola MotoPURE H12]
    --  Input - Logitech Cordless Desktop MX5500 Revolution Keyboard
        [finalist: Newton Peripherals MoGo Mouse X54 Pro]
    --  Music - Parrot DS1120 Bluetooth Speakers [finalist: Samsung P2
        Widescreen Music Player; honorable mention Motorola RAZR2 V9]
    --  Transfer - Motorola T815 [finalist: Samsung SGH-i617 Blackjack II]
    --  Vertical - Ford SYNC, powered by Microsoft Auto [finalist: Baracoda
        ScanWear; honorable mention Motorola MotoROKR T505]


    "As we celebrate the 10th year of Bluetooth technology at the 40th annual
CES, we continue to see a growing number of new Bluetooth devices,
particularly in the home entertainment as well as sports and fitness arenas,"
said Michael Foley, Ph.D., executive director of the Bluetooth SIG.
"Throughout this year and next, our organization will be hard at work
providing the tools for manufacturers to continue to innovate in these and
other areas with high speed and ultra low power Bluetooth specifications,
making Bluetooth technology the only wireless technology consumers need."
    The winning products will be featured on The News Market, a site for media
professionals to download, search and get information quickly for upcoming
stories, sent on a broadcast tour where the devices will be shown in top
markets across the country, and highlighted in the Q2 issue of the Bluetooth
SIG magazine, SIGnature, The Bluetooth Quarterly. These products will also be
highlighted on http://www.bluetooth.com throughout January.
    About Bluetooth(R) Wireless Technology
    Bluetooth wireless technology is the global short-range wireless standard
for personal connectivity of a broad range of electronic devices. The
technology is now available in its fourth version of the core specification
and continues to develop, building on its inherent strengths - small-form
factor radio, low power, low cost, built-in security, robustness, ease-of-use,
and ad hoc networking abilities. More than five new Bluetooth enabled products
are qualified every working day and 13 million Bluetooth units are shipping
per week. The installed base of Bluetooth devices is one and a half billion
and climbing, making it the only proven choice for developers, product
manufacturers, and consumers worldwide.
    About the Bluetooth SIG
    The Bluetooth Special Interest Group (SIG), comprised of leaders in the
telecommunications, computing, consumer electronics, automotive and network
industries, is driving development of Bluetooth wireless technology and
bringing it to market. The Bluetooth SIG includes Promoter group companies
Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with
over 10,000 Associate and Adopter member companies. The Bluetooth SIG, Inc.
headquarters are located in Bellevue, Washington, U.S.A. For more information
please visit http://www.bluetooth.com.
    The Bluetooth word mark and logo are registered trademarks and are owned
by the Bluetooth SIG, Inc.
     Press Contacts:
     Americas
     Starr Million
     INK Public Relations for the Bluetooth SIG
     +1 (512) 382-8981
     starr@ink-pr.com

     Asia-Pacific
     CHINA
     Andrew Wu
     Hill & Knowlton for the Bluetooth SIG
     (86 10) 5861 7596
     andrew.wu@hillandknowlton.com.cn

     JAPAN
     Mike Litwin
     Inoue Public Relations for the Bluetooth SIG
     +81-3-5269-2301
     m-litwin@inoue-pr.com

     KOREA
     Harry Yoon
     Strategic Marketing and Communications, Inc. for the Bluetooth SIG
     +82-2-3445-3232
     harry@oksmc.co.kr

     TAIWAN
     Jojo Chang
     Apex Communications Consultants Co., Ltd., for the Bluetooth SIG
     886-2-7718-7777 ext. 535
     jojo@apexpr.com.tw

     Europe, Middle East, Africa
     Danny Devriendt
     Porter Novelli for the Bluetooth SIG
     +32 475353465
     danny.devriendt@porternovelli.be

SOURCE  Bluetooth SIG

Americas, Starr Million of INK Public Relations, +1-512-382-8981,
starr@ink-pr.com; or Asia-Pacific, CHINA, Andrew Wu of Hill & Knowlton,
+86-10-5861-7596, andrew.wu@hillandknowlton.com.cn; or JAPAN, Mike Litwin of
Inoue Public Relations, +81-3-5269-2301, m-litwin@inoue-pr.com; or KOREA,
Harry Yoon of Strategic Marketing and Communications, Inc., +82-2-3445-3232,
harry@oksmc.co.kr; or TAIWAN, Jojo Chang of Apex Communications Consultants
Co., Ltd., +886-2-7718-7777, ext. 535, jojo@apexpr.com.tw; or Europe, Middle
East, Africa, Danny Devriendt of Porter Novelli, +32-475353465,
danny.devriendt@porternovelli.be, all for the Bluetooth SIG



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