Web Strategy Firm Closes 2007 with Expanded Management Team, New
Headquarters and Numerous Awards
FOSTER CITY, Calif.--(Business Wire)--Extractable, a leading Web strategy consultancy, has ended 2007
with solid revenue growth and an even stronger platform for client
success. The company has secured business from a number of prominent
clients, including The Charles Schwab Corp., CEFCU (Citizens Equity
First Credit Union), California-based Mervyn's, NetGear and Symantec.
"The past year was very significant for Extractable in terms of
both revenue and new customer relationships," Craig McLaughlin, CEO
and president of Extractable, explained. "The company continued to
enhance its offerings in Web strategy and global Web support. Of
keynote are the successes for financial institutions producing
comprehensive plans for Web strategy, user experience design,
maintenance and global Web support to help with customer experience.
The result was the completion of several key projects, such as Charles
Schwab's new MoneyWise(TM) Web site."
In recognition of its efforts, Extractable was the recipient of
seven WebAwards from the Web Marketing Association. The WebAwards
recognize outstanding Web site development and Internet marketing in
96 industry categories. Extractable produced award winning Web sites
in the following categories: Best Credit Union Web Site, Financial
Services Site Standard of Excellence, Investment Site Standard of
Excellence, Medical Site Standard of Excellence, Medical Equipment
Site Standard of Excellence, Pharmaceuticals Site Standard of
Excellence and Technology Site Standard of Excellence.
American First Credit Union (AFCU), based in Orange County,
Calif., is one of the many financial institutions that have improved
member service and competitive positioning due to two Web site
projects created by Extractable.
"Extractable's design and content teams were able to redesign our
Web site to maximize visibility of our core products and services,"
said Brian Thompson, vice president of delivery and technology at
American First Credit Union. "Ease of navigation and better product
placement have increased our Web site traffic and contributed to
higher member satisfaction. The project management and development
skills helped AFCU deliver a Web experience that was on time and on
budget."
This year Extractable also added several key executives. One of
these additions was Mathew Quilter, director of Web strategy. Quilter
is a former member of the Web teams at Wal-Mart Stores, Inc., Logitech
and the Xerox Corp. Quilter is managing the Web strategy practice that
is responsible for making recommendations to customers on issues such
as user experience and information architecture. Uday Kotla also
joined Extractable as the vice president of Technology. Kotla came to
the company from MarketLive, an e-commerce technology services firm.
As the leader of the Technology practice, Uday directs client
technology strategies and is responsible for the implementation of
these plans.
Additionally in anticipation of continued growth over the next
several years, Extractable doubled its physical presence by moving to
a new building overlooking the San Francisco Bay. The company is now
located in Foster City, Calif. at 101 Lincoln Centre Drive.
"At Extractable, we leverage our expertise and our extensive
research to create the most financially effective Web sites for our
customers and their audiences," McLaughlin added. "The additions to
our management team, larger office space and recognition by the Web
Marketing Association will further support our efforts to achieve
outstanding results of clients. We look forward to 2008 being another
exceptional year."
About Extractable
Extractable is a leading Web strategy consultancy dedicated to
designing and developing a compelling online user experience that
target clients' precise business goals. From complete site redesign
projects, to custom Web applications, to long-term Web support
engagements, Extractable delivers an optimized user experience
strategy. Extractable has developed award-winning Web sites for firms
like Visa, Charles Schwab and FedEx, and it manages ongoing Web
support teams for the likes of Sun Microsystems and Mervyns.
The company's expertise has been leveraged in a broad range of
industries including financial services, technology, medical and
consumer. Established in 1999, Extractable is privately held and
located in Silicon Valley. For more information, please visit
www.extractable.com.
For Extractable
Media Contacts
Nneka Egwuatu/Heather Cunningham
678-781-7229/678-264-8011
Copyright Business Wire 2008
