AskMen.com Unveils Great Male Survey Breaking Down Myths of Male Behavior from over...

Thu Jul 24, 2008 8:30am EDT

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AskMen.com Unveils Great Male Survey Breaking Down Myths of Male Behavior from over 70,000 Readers

Survey Findings Include Sixty-Nine Percent Of Men Would Never
Cheat And Eighty-Four Percent Of Men Have A Grooming Regimen That Goes
Beyond The Basics

AskMen.com And Yahoo! Shine Also Unveil Great Female Survey
Results In Conjunction With Men's Findings
LOS ANGELES--(Business Wire)--
AskMen.com, the Internet's top men's lifestyle site, today
unveiled the results from the AskMen.com Great Male Survey. More than
70,000 AskMen.com readers took the survey, which was broken down into
five sections: Lifestyle, Dating, Sexuality, Power & Money and Men in
2008. The AskMen.com Great Male Survey contained over 150 unique and
thought-provoking questions that dove directly into the psyche of the
modern male. AskMen.com also teamed up this year with Yahoo! Shine
(http://shine.yahoo.com), a leading lifestyles website for women, to
host the Great Female Survey asking Yahoo! Shine readers to weigh in
on selected questions from the AskMen.com Great Male Survey. The
survey included 40 questions focusing on dating and sexuality and drew
close to 10,000 respondents over a four week period. Readers can view
the results from the AskMen.com Great Male Survey at
http://www.AskMen.com.

The AskMen.com Great Male Survey challenged most modern
conceptions of men, who are often portrayed in the media as being
immature, insensitive, and afraid of commitment. Quite the opposite,
the AskMen.com Great Male Survey actually debunked many of the
standard stereotypes to show that the modern man is one driven by a
sense of values, loyalty and family. Findings included:

-- 60% of men are nostalgic for the days when a handshake in
business meant something

-- 77% of men look for girlfriends with "wife potential"

-- 69% of men would never cheat on their partner

-- 57% of men cook at home and enjoying doing it

-- 56% of men said that being a good father or husband makes a
man "manly"

-- 61% of men feel that no commercial depictions of the male
gender are accurate ones

"These survey results will be surprising to many women, most of
whom have a completely different perspective of what the average man
thinks and feels," said James Bassil, Editor-in-Chief of AskMen.com.
"AskMen.com has been exploring the male persona for the past ten years
and we know it well. The AskMen.com Great Male Survey is the perfect
avenue to give both women and men insight into male culture."

AskMen.com also partnered with Yahoo! Shine to ask their female
readers to help define the modern day woman and to understand where
males and females differ in opinion on sex and relationships. Readers
on Yahoo! Shine weighed in on selected dating and sexuality questions
from the AskMen.com Great Male Survey and challenged many stereotypes
as women opened up on topics such as sex, money and pregnancy.
Findings included:

-- Women have more sex partners - 20% of women admitted to having
had more than 15 sex partners, while only 17% of the male
respondents said have had more than 15 partners.

-- Women are more satisfied with their partners and sex life -
34% of females respondents said they would not change a thing
about their lovers, while only 17% of men said the same.
Additionally, 23% of female respondents are completely
satisfied with their sex lives, versus only 14% of males.

-- Women are more open and honest about their sexuality - Only
17% of the female respondents have lied to a partner about
their sexual experiences, while 31% of men have lied. More
women share fantasies with their partners than men do.

"We all know the modern woman is bold, sexy and not afraid to go
after what she wants," Erin Flaherty, Sex and Relationships Editor for
Yahoo! Shine said. "The Great Female survey confirms what we've known
all along about Yahoo! Shine's audience in terms of articulating this.
The surprises lie more in the similarities in the way men and women
think."

Readers can view the results from the AskMen.com Great Male Survey
at http://static.askmen.com/specials/2008_great_male_survey/.

Readers can view the results from the Great Female Survey at
http://static.askmen.com/specials/2008_great_female_survey/.

About AskMen.com

AskMen.com, a unit of Fox Interactive Media, is the world's
leading men's lifestyle web site, attracting nearly 7 million monthly
readers. An online resource for men with daily features on subjects
such as fashion, fitness, dating, money and entertainment, AskMen.com
has the widest online audience reach in the "Men's Lifestyle" category
against all other websites, according to MediaMetrix. A foremost
content provider with an archive of more than 40,000 articles
available for free online, AskMen.com updates daily and features over
300 new features a month. AskMen.com has had content partnerships with
the likes of MSN, AOL, Netscape, CompuServe, FOX Sports, and more.

About Yahoo! Shine

Yahoo! Shine is a new lifestyle site for women ages 25-54, helping
them stay on top of their interests with smart, engaging editorial and
a vibrant community. The site covers beauty & fashion, parenting, work
& money, sex & love, home, food, healthy living, entertainment, and
astrology. It fuses the best lifestyle editorial content from the top
publishers, daily content from a dedicated staff of editors and
content from users. Yahoo! Shine draws more than 10 million visitors
per month. Visit: http://shine.yahoo.com.

Edelman Public Relations
Susan Mills, 323-202-1050
susan.mills@edelman.com
or
Fox Interactive Media
Alison Kurtz, 310-969-7876
alison.kurtz@fox.com