Retailer Simplifies the Way it Places Items on Sale and Cuts Prices on More
Than 19,000 Items Throughout the Entire Store
GRAND RAPIDS, Mich., Oct. 28 /PRNewswire/ -- Proving "There's never been a
better time for lower prices at Meijer," the Midwest supercenter chain
announced today that it would dramatically simplify and improve its approach
to "Sale" items in an effort to help customers save even more when shopping at
its stores.
Just recently, Meijer began implementing a new pricing program storewide -
from the grocery shelves to the general merchandise aisles - that will greatly
increase the number of items reduced in price, provide deeper discounts for
sale items, and provide assurances to shoppers that they are paying Meijer's
guaranteed lowest price for a particular product.
The streamlined system simplifies what is on sale, as the retailer will now
have just three different sales categories for shoppers: Everyday Best Price,
Sale and Price Drop.
"The bottom line is that it will cost you less to shop at Meijer than it did
before," said J.K. Symancyk, executive vice president of merchandising for the
Grand Rapids, Mich.-based retailer. "This sale-pricing program will help
further cement our standing as a low-price leader among national and regional
grocers and retailers."
Meijer's commitment to offering the best possible price on popular items is
evidenced by the retailer's introduction of a new savings category entitled
"Everyday Best Price." Products that carry this newly created designation
have been reduced in price dramatically, thereby guaranteeing Meijer's lowest
price for that particular item.
"The creation of this new category will not only provide savings to our
customers, but also peace of mind for them, as they know that they are getting
our lowest possible price," said Symancyk. "We feel the introduction of
'Everyday Best Price' will be a resounding success."
Meijer's tradition of offering discounted "Sale" items will continue, but the
retailer will now offer deeper-discounts on these sale items, more so than
previous sales reductions. Items tagged with "Sale" signage will be reduced
in price for a limited time period.
The retailer's popular "Price Drop" category will remain in effect, but the
company intends to greatly increase the number of food and general merchandise
goods that will be added to this category on an on-going basis. The "Price
Drop" category includes thousands of items that represent special buys or
promotions from suppliers and are reduced in price for a longer duration than
typical "Sale" items.
"The current economic climate has created a generation of very strategic
shoppers, it's incumbent on us to make it as easy as possible to shop our
stores, and to communicate the fact that our customers are getting the lowest
prices," said Symancyk.
About Meijer
Meijer is a Grand Rapids, Michigan, based retailer that operates 190
supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the
inventor of the "one-stop shopping" concept, Meijer stores have evolved
through the years to include expanded fresh produce and meat departments, as
well as pharmacies, comprehensive electronics departments, garden centers and
apparel offerings. Additional information on Meijer and the ability to shop
for more can be found at www.meijer.com.
SOURCE Meijer
Frank Guglielmi of Meijer, +1-734-844-2781, frank.guglielmi@meijer.com
