Ambric Am2045 GT Video Reference Platform Brings Hardware-Accelerated Performance to Adobe Premiere Pro CS3
A New Level of Price-Performance Opens Up Accelerated Compression
Capabilities to Hundreds of Thousands of Video Professionals and
Prosumers
BEAVERTON, Ore.--(Business Wire)--Ambric(R), Inc., a fabless semiconductor company shipping the
world's first teraOPS-class processor, announced transparent
integration of the Ambric Am2045 GT(TM) video acceleration reference
platform with Adobe(R) Premiere(R) Pro CS3 and Adobe After Effects(R)
CS3. The Ambric technology also enables hardware OEMs to offer a
hardware-accelerated price point that is much more affordable than
ever before. This, in turn, opens up professional, high-definition,
accelerated video processing to hundreds of thousands of professional
and prosumer video editors because they can equip their personal
computers to speed up HD MPEG-2 and even HD H.264 High Profile
encoding by as much as eight times software-only encoding.
"Adobe is world-leading both as a video software developer and as
a provider of integration technology and support to their technology
partners," said Jay Eisenlohr, co-founder and executive vice president
of marketing and business development, Ambric. "We are very pleased
that Adobe has endorsed our integration with Adobe Creative Suite(R) 3
Production Premium. Our roadmap for enabling a variety of superior
professional codecs(1), through a simplified programming model,
ensures that our two companies will have a long and productive
partnership."
"Adobe Creative Suite 3 Production Premium offers a wide variety
of output options, enabling our customers to create high quality,
engaging video content that can be distributed through multiple
mediums," said Simon Hayhurst, director of product management for
Dynamic Media at Adobe. "With Ambric's technology, our customers get
the performance of dedicated hardware solutions directly from the
desktop."
Video processing is extremely compute-intensive. Without hardware
acceleration, encoding video projects on PCs can take many hours for
high-quality authoring. The Ambric reference platform enables this
acceleration at a superior price-performance level. The reference
platform will be used for DVD, Blu-ray Disc, and HD DVD authoring, as
well as for streaming media and the latest H.264-based Adobe Flash(R)
CS3 Professional video standard. The reference platform is powered by
the Ambric Am2045(TM) massively parallel processing array (MPPA)
device that enables four times the video throughput of the fastest
quad-core CPUs with 15 times better energy efficiency. The Ambric
reference platform is also reprogrammable, so it enables easy upgrades
in the field to add new compression standards and video effects
acceleration.
Availability and Pricing
End-users: The Ambric reference platform will first be available
as a complete product for end-users from Ambric's OEMs including Pyro
AV(R), the broadcast division of ADS Tech, Inc(R), and will be
demonstrated at Pyro AV's booth S-2734 at Macworld Expo(R) January
15-18.
OEMs: Companies interested in incorporating Ambric's teraOPS-class
processors or video reference platform technology into products may
contact Ambric at 503-601-6500 or sales@ambric.com.
About Ambric, Inc.
Ambric is a fabless semiconductor company that is shipping the
world's first teraOPS-class processor and tools that make massively
parallel software programming practical for complex, embedded systems
and enable price-performance breakthroughs in video processing. The
company's highly scalable, massively parallel processor arrays (MPPAs)
deliver performance that is more than an order of magnitude greater
than high-end DSPs, and four times the video throughput of the fastest
quad-core CPUs with15 times better energy efficiency. The
price-performance also exceeds that of FPGAs on complex applications
while enabling faster, easier development in software. Ambric products
help companies accelerate time-to-market for their solutions while
slashing their system development costs.
Established in 2003 and headquartered in Beaverton, Ore., Ambric
has received funding from ComVentures, OVP Venture Partners, Northwest
Technology Ventures, investment banks, and private investors. Visit
http://www.ambric.com/ for the latest news and information on the
company.
Editor Notes:
1. Codecs are devices or software that enable video compression
and/or decompression for digital video.
Ambric and the Ambric logo are registered trademarks of Ambric,
Inc., and Am2XXX and Am2045 GT are trademarks of Ambric, Inc. All
other trademarks are the property of their respective owners.
Photos of Ambric's massively parallel processor chip, the Am2045,
and the Am2045 GT PCI Express(R) board are available from Ambric.
Please contact jean@akipr.com.
Ambric, Inc.
Leigh Anderson, 503-601-6506
leigh@ambric.com
or
Armstrong Kendall, Inc.
Jean Armstrong, 503-672-4680
jean@akipr.com
Copyright Business Wire 2008
