SAN FRANCISCO, CA, Jan 29 (MARKET WIRE) --
It's the beginning of a new year and time for marketers to implement fresh
plans, objectives, and better ways to understand and act upon the
complicated, and often untapped sphere of the social media marketplace.
Andiamo Systems, a premiere online, Word of Mouth (WoM) Measurement company
www.andiamosystems.com, is leading the way in assessing and measuring
consumer conversations in online and mainstream media.
Andiamo offers the best tool in the marketplace to assist those in marketing
and sales roles grasp and understand just what is being said about a
particular product, company or service online. Positioned as a first-mover
product for small-midsize businesses, the word-of-mouth measurement and brand
monitoring application enables users to identify and act upon online consumer
sentiment with much greater ease, accuracy and affordability.
"3/4 of consumers rate Word of Mouth as the #1 influencer of their
purchasedecision. Andiamo Systems was created in response to my own frustration
andinability to find a service that accurately and affordably monitors the
emerging social media realm," said John Hingley, Andiamo Systems Founder &
CEO. "What we have designed is a tool that can help anyone interested in
monitoring 'consumer speak' in a manner that is totally easy to use,
actionable and at a price that doesn't preclude entry."
Hingley is no newcomer to the marketing industry. Prior to creating Andiamo
Systems, he started Crush Direct and before that he was COO for wine.com. His
other experience includes executive-level positions in both start-ups and
public companies including Yaga, The Learning Company and Mattel. With his
background and experience, he intuitively understands what those in the
marketplace need and how to deliver it.
CMOs, brand managers, marketing and sales executives -- and their public
relations and advertising agencies -- need the technology Andiamo Systems'
provides. With it they have the ability to track market awareness &
campaign impact, gain competitive intelligence, identify and engage with the
biggest influencers of brand perception and purchase intent, position their
products more effectively, and manage reputation issues all with one
integrated tool.
"Andiamo Systems offers tremendous ways to keep my finger on the pulse of
consumer opinion about my brands," says Matt Wood, VP Retail for Icon Estates,
the luxury wine group of Constellation Brands.
Andiamo Systems' S-a-a-S (Software as a Service) application actively
collects,
processes and analyzes online social media data from millions of blogs,
message boards, forums, social networks like MySpace and Twitter plus mainstream
media including news sites and trade publications. In addition Andiamo
Systems employs a level of human review in the analysis and reporting to best
deliver accurate, and relevant information.
This information is delivered continuously in real-time to Andiamo
Systems'clients via an intuitive suite of reports than can be accessed 24x7. The
reports range from high-level reports, all the way to complete drill-down on the
individual blog or article text.
The easy-to-understand reporting suite focuses on delivering the most
actionable information and includes complete sentiment and opinion analysis,
Speaker Influence and Authority, the relevance of the article to the brand,
plus an intuitive dashboard showing word of mouth trending, share of voice
reports
and more.
Signing up for the Andiamo Systems service is simple and risk-free. They
offer
a 14-day free trial. The service is priced affordably to appeal to companies
of all sizes and levels of 'buzz.' Customers can add or delete brands any time.
Since its recent launch, Andiamo Systems has garnered dozens of agency and
end-user clients including Netbooks, Robert Mondavi Winery, Sweettree Assisted
Living, Kyros Entertainment, Access Public Relations, eWinery and
VerticalResponse.
About Andiamo Systems
Andiamo Systems is a privately held San Francisco-based on-demand software
company
empowering businesses of all sizes to monitor, measure and act on consumer
conversations across the spectrum of online social media and mainstream
media. Get more information at www.andiamosystems.com
Media Contact:
Stacia Kirby
Kirby Communications
Email Contact
(206) 363-1492
Copyright 2008, Market Wire, All rights reserved.
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