AdGooroo Releases New Research on How Keyword Length and Ad Position Impact Clickthrough Rate and Cost-per-click on Google AdWords
Complimentary white paper offers actionable insights for search
marketers
CHICAGO--(Business Wire)--
AdGooroo (www.adgooroo.com), a leading provider of online
marketing competitive intelligence and keyword tools, today unveiled a
new research report for search engine marketers on the impact of
keyword length and ad position on clickthrough rates and
cost-per-click within Google Adwords programs.
"Position seven, on average, delivers the most profitability for
AdWords advertisers, and if a keyword doesn't deliver a profit at the
seventh position, it's highly unlikely that term can be profitable at
any rank," said Richard Stokes, AdGooroo president. "This is just one
example of several actionable insights provided to search marketers in
the report, and I expect these rules of thumb, although they don't
hold true in every instance, can significantly reduce the time
required to optimize a Google AdWords campaign into profitability."
For marketers, the process of optimizing paid search engine
marketing campaigns has long been one centering around trial and
error. AdGooroo, in this report and through the competitive
intelligence tools they provide to the marketplace, aims to make the
channel more intuitive for busy marketers. This report and other
principles for search marketers can help search marketers position
campaigns for greater profitability right from the start to achieve a
more pronounced lift in results and reduce the amount of optimization
required over the long haul.
"The top position in AdWords only makes sense for the top tier
advertisers working with large budgets and those with highly
sophisticated ROI models that track the return on multiple keywords
leading up to a single lead or sale," added Stokes. "Every rule has
its exceptions, but we're trying to create a starting point for
advertisers here that gives them a better jumping off point for their
campaigns."
The complimentary report, "Research Update: How Keyword Length and
Ad Position Impact Clickthrough Rate and Cost-per-click on Google
AdWords," is available for download at:
http://www.adgooroo.com/CTRStudy.
About AdGooroo
AdGooroo provides online marketers and agencies actionable, on
demand competitive intelligence tools that proactively monitor an
industry's advertising landscape to help them build a long-term
competitive advantage. Based in Chicago, AdGooroo provides competitive
intelligence to search engine marketers through its tool suite,
including AdGooroo Express, SEM Insight and Trademark Insight.
AdGooroo tools leverage access and automation to provide advertisers
with lists of competitors' top keywords, ad copy, campaign statistics
and more. Top agencies and brand advertisers leverage AdGooroo
competitive intelligence tools. For more information, visit
AdGooroo.com.
PReturn Inc.
Addie Reed
312.432.9406
areed@preturn.com
Copyright Business Wire 2008
