SAN FRANCISCO, CA, Dec 12 (MARKET WIRE) --
Simple Star, creator of award-winning PhotoShow software and services, today
announced
the launch of its PhotoShow Developer Program, enabling websites to offer
their own branded multimedia authoring, playback and viral sharing tools.
Through
the new PhotoShow Developer Program, any partner site can now offer its
customersthe full power of PhotoShow: rich, personalized, multimedia experiences
that present
users' photo memories with broadcast-quality credits, captions, transitions,
special effects, clip art and compelling musical soundtracks.
The PhotoShow Developer Program lets partners offer their own customized and
branded
PhotoShow authoring tools directly from their sites, so customers are not
routed -- and possibly lost -- to a third-party site. Once created, these
partner-branded PhotoShows can be viewed and shared virally by posting them into
any website that accepts viewing widgets, sending them via email, ordering them
as
DVDs and even broadcasting them to cable TV through Simple Star's
ground-breaking PhotoShowTV service. The partners' branding travels with each
syndicated PhotoShow. In addition, partner sites can derive revenue from
upgrades
to the premium PhotoShow authoring service and the PhotoShow DVD service, which
is
currently offered by industry leaders Kodak and Shutterfly.
"For the first time, through the PhotoShow Developer Program, web-based
organizations are provided with a seamless way to extend their brands, increase
their value and generate revenue by offering their own branded online multimedia
tools," said Chad Richard, Simple Star CEO. "This capability helps ensure that
site visitors aren't lost to third-party environments and creates a unique way
for
sites to distribute their brands widely through the viral nature of PhotoShows."
Examples of websites that will be integrating PhotoShow include social media
sites, for rich multimedia sharing, photo sites, to provide their customers
with PhotoShow DVDs, media sites, such as newspapers, to offer their readers'
user-generated content and multimedia classifieds, and cable television
portals, to allow their customers to broadcast content to TV.
PhotoShows help consumers share their memories in new, entertaining ways
byturning user-generated content -- digital photos and videos -- into compelling
shows that combine broadcast-quality credits, captions, transitions, special
effects and animations with great musical soundtracks. Unlike ordinary
slideshows,
PhotoShows are incredibly easy to create, yet have the ability to amaze any
audience. Millions of people are experiencing PhotoShows through Simple Star and
its
wide range of partners.
Availability
The PhotoShow Developer Program officially launched today. To learn more
please visit: http://developer.photoshow.com.
About Simple Star
Founded in 2001, Simple Star develops software products and services that
help
consumers share their memories in entertaining ways through PhotoShow, the most
complete and easy-to-use photo platform available. Simple Star distributes its
award-winning PhotoShow software through partners such as cable companies,
digital media software providers, online photo services, retailers with
photofinishing services and hardware manufacturers. Millions of new users are
creating, sharing and viewing PhotoShows every month. Across multiple business
sectors momentum is building that PhotoShow is an emerging standard. Simple
Star partners include Comcast, Time Warner Cable, Nero, Kodak, Shutterfly, Ritz
Camera Centers and Walgreens.
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