RRN Offers Quality Programming to Listeners, Stations and
Advertisers
RICHMOND, Va.--(Business Wire)--
Robinson Radio, Inc., a full service advertising agency
specializing in Direct Response Radio, has launched Robinson Radio
Networks (RRN), LLC, the first full service, end to end advertising
firm solely dedicated to developing, producing and placing long-form
radio programming. Typically thought of as 30 or 60-minute audio
infomercials, RRN re-defines the long-form radio format by creating
radio programming for any duration an advertiser needs to tell their
story - whether it is a 10, 30, 60-minute program, or something in
between.
RRN reaches a potential audience of more than 12 million listeners
each week. Programming is expected to reach 20 - 60 million weekly
listeners by the beginning of 2009.
RRN programs offer a seamless combination of talk, entertainment,
product integration, and direct response advertising. RRN caters to
national advertisers who are cautious of advertising with traditional
"infomercials," but want to expand their branding beyond the limits of
60-second radio spots. Programming on RRN is recognized as being
educational and entertaining for the listener, profitable for the
radio station and cost effective for the advertiser.
Robinson Radio, Inc. President and CEO Buck Robinson says the
Network combines the power of long-form direct response advertising
with the flexibility and efficiency of radio. "We're pleased to be
able to provide quality long-form radio programming that works for
both the stations airing the shows and for the advertisers buying the
time," said Robinson. "These shows will be hosted by nationally
recognized personalities and will lend instant credibility to an
advertiser's product or service."
Robinson Radio, Inc. also announced the appointment of Phil Armas
as President of Robinson Radio Networks, LLC. Armas joins RRN from
Capital One Financial Corp. where he held numerous leadership
positions in marketing strategy, operations and new business
development during his nine-year tenure. He is a graduate of the
United States Naval Academy and serves as the Commanding Officer of a
Naval Air Force Reserve Supply Unit.
Armas says he fully expects RRN to grow rapidly. "Today, Robinson
Radio Networks has nearly 100 affiliates across the United States.
Within two years we expect to have more than 1,000 affiliates and tens
of millions of well-targeted consumers," said Armas. "By the first
quarter of 2009, the Network will also have more than six hours of
programming available during prime radio dayparts. This programming
will provide our advertising clients with premier access to radio
stations and markets at substantially lower costs than traditional
advertising agencies can obtain."
Robinson Radio, Inc. and its founder Buck Robinson have more than
15 years of experience in the Direct Response Radio (DRR) industry.
Founded in 2004 with two employees and $1 million in billings, the
company has grown to nearly 25 employees and has recently relocated to
a larger headquarters facility in Glen Allen, VA. Unlike other
advertising agencies, Robinson Radio is 100% focused on radio and has
parlayed its extensive experience and contacts into strong
relationships with radio stations, nationally syndicated radio
personalities and networks. The company currently spends more than $20
million annually on flexible, scalable and measurable DRR campaigns
and thus enjoys significant buying power within the industry. For more
information, log on to http://www.robinsonradio.com.
Robinson Radio, Inc.
Dan Durazo
Phone: 804-915-1351
E-mail: ddurazo@rightminds.com
Copyright Business Wire 2008
