Bayer Consumer Care Launches Citracal(R) Calcium Plus Heart Health, First-Ever
Leading Calcium Supplement to Help Support Bone AND Heart Health
New Supplement Addresses Two of the Most Important Health Issues for Women
MORRISTOWN, N.J., Nov. 5 /PRNewswire/ -- Bone strength and heart health are
two of the most important health issues for women. One out of every two women
will have an osteoporosis-related fracture in her lifetime and more than 50
million women have blood cholesterol levels high enough to pose a risk for
heart disease. Now there is a new product available to help address both of
these issues at the same time. Citracal® Calcium plus Heart Health is the
first and only leading calcium supplement that helps support both bone and
heart health every day.*
"Calcium and vitamin D are critical for bone health, yet most women aren't
always getting enough of these important nutrients," said Julie Upton, MS, RD.
"I'm excited that women now have a new option that helps ensure they get
enough calcium and vitamin D, as well as natural plant sterols, which may help
to reduce their risk of heart disease, the No. 1 killer of women."
New Citracal Calcium plus Heart Health contains 1,260 mg of calcium per daily
dose, more than any other leading brand, and has an advanced levels of vitamin
D to support calcium absorption.* It also contains Phytosterols, a natural
plant ingredient that may reduce the risk of heart disease by lowering
cholesterol. +
"We strive to continue to develop new and innovative products to meet our
consumers' changing concerns," says Angela Vann, Senior Brand Manager -
Citracal. "Women need to attend to bone and heart health daily, and this
product conveniently allows them to address both of these important health
issues at the same time."
New Citracal plus Heart Health is available at food, mass and drug retail
outlets nationwide. For more information visit www.Citracal.com.
About Citracal®
Citracal® has earned the recognition and respect of the medical community, and
many physicians recommend Citracal for supplemental calcium. All of the
Citracal products contain both calcium and vitamin D. The success of Citracal
as a trusted brand has paved the way for adding exciting products to the
Citracal line, such as Citracal® Calcium plus Heart Health and Citracal® Plus
Bone Density Builder, in addition to Citracal® Maximum, Citracal® Petites,
Citracal® Plus with Magnesium and Citracal® Regular. www.citracal.com.
About Bayer Consumer Care
The Consumer Care division of Bayer HealthCare, is headquartered in
Morristown, New Jersey, USA. Bayer Consumer Care is among the largest
marketers of over-the-counter medications and nutritional supplements in the
world. Some of the most trusted and recognizable brands in the world today
come from the Bayer portfolio of products. These include Aspirin, ALEVE®,
Alka-Seltzer®, Midol®, One A Day® Vitamins, and Flintstones(TM) vitamins.
Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading,
innovative companies in the healthcare and medical products industry and is
based in Leverkusen, Germany. The company combines the global activities of
the Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals divisions.
The pharmaceuticals business operates under the name Bayer Schering Pharma and
as Bayer HealthCare Pharmaceuticals in the US and Canada. Bayer HealthCare's
aim is to discover and manufacture products that will improve human and animal
health worldwide.
*This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
+ Dietary supplements or food containing at least 400mg per serving of free
phytosterols, eaten twice a day with meals for a daily total intake of at
least 800mg, as part of a diet low in saturated fat and cholesterol, may
reduce the risk of heart disease by lowering blood cholesterol. Each Citracal
Plus Heart Health Tablet contains 200mg of free phytosterols. This product is
not a replacement for cholesterol-lowering medications.
SOURCE Bayer Consumer Care
Tricia McKernan, Global Communications, Bayer HealthCare, Consumer Care
Division, +1-866-683-1126, tricia.mckernan.b@bayer.com; or Traci Tournoux,
HealthSTAR Public Relations, +1-212-532-0909/+1-646-722-8830,
ttournoux@healthstarpr.com
