EveryZing Launches ezSEO and ezSEARCH: The Web's First Comprehensive Solution for Audio & Video Search and Search Engine Optimization
New Product Roll-outs and Major Customer Wins Propel Company
Growth
CAMBRIDGE, Mass.--(Business Wire)--
EveryZing (www.EveryZing.com) today announced the launch of two
new products, ezSEO and ezSEARCH, helping to establish it as a
complete solution provider for next-generation universal search and
search engine optimization (SEO) technologies. With the growth of
online audio and video, media companies are increasingly seeking ways
to leverage their multimedia assets on the Web. With EveryZing, media
companies can build on the success they've achieved offline, creating
another high-quality, high-consumption channel for building consumer
interaction.
Integrating search results across audio, video, images and text,
ezSEARCH offers media companies a "single search box" experience for
their end users, driving enhanced user satisfaction and media
consumption. Once the search results are blended into one index, ezSEO
delivers search engine-friendly Web pages across thousands of topics,
dramatically increasing the discoverability and placement of
customers' audio and video content across all of the major search
engines. The products also require minimal effort on the customer's
part, as they are both deployed as hosted solutions and are quick and
easy to set up and launch.
"EveryZing's ezSEARCH and ezSEO have enabled us to drive
significant growth across our multimedia product offerings," said Jim
Rushton, Entercom New England's vice president of sales. "With
EveryZing, we get a more scalable solution for publishing all of our
audio and video content automatically, while saving time and money. We
are also able to deliver the right content at the right time to our
users, which in turn, enhances our advertising opportunities."
In addition to Entercom, other new customers such as Boston.com,
Reuters and Dow Jones are also utilizing ezSEO and ezSEARCH to
increase exposure and access to their content, while enhancing the
user experience and driving increased advertising revenue.
"Sites like Entercom's WEEI.com that have access to high-quality
audio and video content are now able to fully leverage their
multimedia assets to acquire more users, improve site engagement and
increase online advertising revenue," said Tom Wilde, CEO of
EveryZing. "With the explosive growth of online audio and video, all
major media companies are rushing to deploy their content to the Web.
EveryZing allows them to plug all of their assets into the Web's
search ecosystem and build on the kind of success they have achieved
offline with their high-quality content and powerful brands."
"Consumers love easy access to video, music and print online,"
said Anton Denissov, a video analyst at the Yankee Group, an
independent advisory firm. "To successfully capitalize on this demand,
media companies must ensure that their content is easy to find and
navigate. Consumers have no patience for complexity. If their
experience is not seamless, they will go elsewhere."
About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in
next-generation universal search technology. EveryZing was originally
founded by BBN Technologies, creators of the @ symbol. The company's
core intellectual property and capabilities include speech-to-text
technology and natural language processing. With the only technology
that delivers full-text output from online digital files, EveryZing
enables its customers to capitalize on the $7 billion online video
advertising market. For more information visit: www.everyzing.com.
Racepoint Group, Inc.
Juliana Allen, 781-487-4637
jallen@racepointgroup.com
Copyright Business Wire 2008
