TORONTO--(Business Wire)--
As Canadians struggle to understand how best to protect their families from
H1N1, Canwest and The Hospital for Sick Children (SickKids) today announced a
partnership that will help.
Each week a series of articles from AboutKidsHealth, developed with the child
health experts of SickKids, will appear in the family and child pages of
canada.com - www.canada.com/sickkids and the 10 Canwest metro newspaper
websites, including vancouversun.com, calgaryherald.com and montrealgazette.com.
Some of the first articles will contain in-depth material for families about
H1N1, developed by AboutKidsHealth with Dr. Upton Allen, Chief of the Division
of Infectious Diseases and a Senior Scientist at SickKids.
"This expert content will further enhance the rich offerings on Canada`s
favourite news and information websites and will be a helpful resource for
parents seeking health information from a trusted source," says Graham Moysey,
Senior Vice President and General Manager, Canwest Digital Media. "For
advertisers, this represents an unrivalled opportunity to deliver messages
directly to a motivated and conscientious parenting audience in a focused
children`s health content environment."
"The goal of AboutKidsHealth is to provide families with reliable, current
information about all areas influencing child health and family quality of life
in a format that is easy to understand," says Dr. Ross Hetherington, Director,
AboutKidsHealth. "Our new partnership will extend the reach of this important
information to millions of readers through Canwest`s distribution network."
About canada.com
The canada.com network is the nation's leading source of news and information.
Powered by more than 1,200 journalists from the Canwest News Service and major
news brands, such as National Post, Ottawa Citizen, Vancouver Sun and Calgary
Herald, canada.com cannot be matched for depth, breadth and frequency of news
coverage.
About Canwest Global Communications Corp.
Canwest Global Communications Corp. (www.canwest.com) is Canada`s largest media
company. In addition to owning the Global Television Network, operating 18
industry-leading specialty channels and having ownership in 5 specialty
channels, Canwest is Canada`s largest publisher of English language paid daily
newspapers and owns and operates more than 80 online properties.
About AboutKidsHealth.ca
AboutKidsHealth is an initiative of The Hospital for Sick Children, known to
many as SickKids. SickKids is one of the largest paediatric teaching hospitals
in the world. The hospital has an international reputation for excellence in
health care, research, and teaching. AboutKidsHealth is committed to improving
the health and well-being of children and youth across Canada and around the
world.
The Hospital for Sick Children (SickKids), affiliated with the University of
Toronto, is Canada`s most research-intensive hospital and the largest centre
dedicated to improving children`s health in the country. As innovators in child
health, SickKids improves the health of children by integrating care, research
and teaching. Our mission is to provide the best in complex and specialized care
by creating scientific and clinical advancements, sharing our knowledge and
expertise and championing the development of an accessible, comprehensive and
sustainable child health system. For more information, please visit
www.sickkids.ca. SickKids is committed to healthier children for a better
world.
For Canwest
Canwest Publishing
Phyllise Gelfand, 416-442-2936
Director of Communications
pgelfand@canwest.com
or
For AboutKidsHealth.ca
The Hospital for Sick Children
Matet Nebres, 416-813-6380
Fax: 416-813-5328
Manager, Media Relations
Communications and Public Affairs
matet.nebres@sickkids.ca
Copyright Business Wire 2009
