General Market Jacksonville, FL's WJXT to Launch Bilingual Multicast Network
LOS ANGELES, March 5 /PRNewswire/ -- LATV, the nation's first bilingual
music/entertainment network distributed via digital multicast, announced today
that it had signed on its fifth Post-Newsweek Stations, Inc. affiliate, WJXT
in Jacksonville, Florida. This is LATV's 30th affiliation. The independent
station in the 49th-ranked Designated Market Area (DMA) is one of the growing
number of general market stations choosing LATV as its digital multicast
network of choice. Known as the local station and market news leader, WJXT
will begin broadcasting LATV on March 20th on digital channel 4.3 and on
Comcast cable channel 229.
"What makes this affiliation truly unique is that WJXT's broadcasting
strength is as a general market station in a growing Hispanic market. This is
a perfect example of LATV's crossover appeal," said Howard Bolter, LATV
president and COO. "We are already in 16 of the top 25 Hispanic markets in the
U.S. Our goal is to be in every TV market across the nation."
LATV's national rollout in April 2007 began with Post-Newsweek Stations'
affiliates in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and
San Antonio, KSAT (ABC). LATV is multicast on these stations' digital spectrum
as a standard-definition channel. The original four Post-Newsweek station
affiliates are in the top 20 Hispanic ADIs. Later in 2007, Post-Newsweek
became a minority investor in the Company as well as holding a seat on the
board.
"LATV offers us the ideal programming fare to reach today's young,
bilingual audience in Jacksonville," said John Rafferty, VP, general manager,
WJXT. "With its cool, hip content, web-based components and on-the-ground
national support, we feel LATV will best serve Jacksonville's emerging
Hispanic market as well as the hard-to-reach 18- to 34- year-old demographic."
On the heels of adding 800,000 subscribers in San Francisco via KTVU-TV,
LATV now has 30 affiliations across the country in 16 of the top 25 Hispanic
television markets. LATV is also carried on basic cable through its affiliates
and in Los Angeles on KJLA via cable, broadcast and DBS.
About LATV:
Headquartered in Los Angeles, LATV is the nation's first bilingual
entertainment/music network distributed via digital multicast. A pioneer in
bicultural youth broadcasting, LATV has been in the Los Angeles market since
2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc.
is an investor in the national network and has a minority ownership interest
in the Company as well as a seat on its Board of Directors. Targeting the
18- to 34-year-old Latino, LATV's programming bouquet offers a range of
content that includes multi-genre music, lifestyle and entertainment. The
network is ad-supported and offers an array of programming that is original
and exclusive. The company also owns LatiNation, LLC which nationally
syndicates the programs American Latino TV and LatiNation. For more
information, visit LATV online at http://www.latv.com.
For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236
SOURCE LATV
Maite Saralegui of LATV, +1-323-650-2236, maite_saralegui@yahoo.com
