TechDirect Provides a Highly Interactive Directory Solution for Worldwide
Technology Professionals
NEW YORK & ANDOVER, Mass.--(Business Wire)--
Ziff Davis Enterprise, a leader in innovative enterprise IT editorial content
and engagement solutions and JAZD, the leader in online B2B directory platforms,
announced today that their new online technology industry marketplace -
TechDirect, is live and open to buyers at http://jazdtech.com/techdirect.
TechDirect, powered by JAZD, delivers complete information on technology vendors
and their products, along with product comparisons, downloadable specifications,
pricing and a marketing literature showcase. Built from the ground up to drive
results through pre-defined customer actions, TechDirect is tightly integrated
with Ziff Davis Enterprise`s comprehensive industry content, syndication engine
and peer/community review features - providing the most comprehensive industry
resource available.
"TechDirect allows us to give our audience exactly what they have been asking
for: a comprehensive set of purchasing tools covering all of their information
needs from discovery through selection of short lists and building business
cases," said Steve Weitzner, CEO, Ziff Davis Enterprise. "TechDirect seamlessly
integrates with our existing brands and editorial sites providing buyers at
every level and stage of the IT purchase process with the resources they need to
do their jobs faster and better."
"Partnering with Ziff Davis Enterprise allows us to deliver the greatest breadth
and depth of content and resources to the worldwide technology market," said
Jamie Bedard, Founder and CEO at JAZD. "Together we can help users across their
13 technology brands research, purchase and connect online like never before."
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology`s trusted information resource.
Millions of technology buyers rely on our relevant, objective content to
identify the right solutions for their organizations. Over 300 technology
companies, from industry giants to emerging start-ups, rely on our contextual
content, marketing, and audience development expertise to compress sales cycles
and lower their go-to-market costs. Leading brands include Baseline, CIO
Insight, eWEEK, Channel Insider, Baselinemag.com, CIOInsight.com, eWEEK.com,
WebBuyersGuide.com, and the Developer Shed network. Ziff Davis Enterprise has
proven marketing solutions for branding, engagement, and face-to-face events.
Products include print and online advertising, eNewsletter sponsorships, content
syndication, eSeminars, virtual tradeshows, events, and custom media services.
Ziff Davis Enterprise has a global database of 5.4 million users representing an
unparalleled community of business and technology professionals, developers, and
the channel. For more information visit www.ziffdavisenterprise.com.
About JAZD Markets
JAZD is the leading B2B directory-driven marketing-as-a-service company for B2B
publishers, headquartered in Andover, MA. JAZD combines directory placement,
display advertising, lead generation, content integration, social media and
vertical search into an innovative directory platform where advertisers measure
and optimize their ROI. Learn more about JAZD and their partners in the
healthcare, pharmaceutical, chemicals, communications, processing, technology
and hotel industries at http://www.jazd.net.
Ziff Davis Enterprise
Stephanie McCarthy, 978-647-6030
Stephanie.McCarthy@ziffdavisenterprise.com
www.ziffdavisenterprise.com
or
JAZD Markets
Shannon DiGregorio, 978-474-6611
sdigregorio@jazd.net
www.jazd.net
Copyright Business Wire 2009
