Research and Markets: Internet Radio Makes Waves Report: Internet Radio Stations Are Positioning Themselves to Take Advantage of the Shift in Dollars

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/14830d/internet_radio_mak) has
announced the addition of eMarketer's new report "Internet Radio Makes Waves" to
their offering.

The message coming from the radio industry is clear: Terrestrial radio is in
trouble and things will get worse before they get better. Many of the country's
largest national broadcasters are on the verge of bankruptcy, and the Radio
Advertising Bureau (RAB) announced that Q1 2009 was the industry's worst quarter
ever in terms of ad spending.

The report foresees steep declines in ad revenues for the remainder of 2009 and
into 2010. But marketers will transfer some of their ad budget online, where
Internet radio stations are positioning themselves to take advantage of the
shift in dollars. Even in this tough economy Internet radio is one of the
fastest-growing online media categories. Attractive demographics and a connected
audience will prove increasingly appealing to advertisers as they look for fresh
channels to reach consumers.

Key Questions This Report Answers:

* What effect has the economy had on terrestrial radio?
* Who listens to radio online?
* What attracts listeners to online radio?
* How will satellite and HD Radio survive troubles in the auto industry?
* How will mobile applications affect radio?

Key Topics Covered:

Executive Summary

Key Questions

the Emarketer View

Radio Ad Revenues

Terrestrial Radio

Satellite and Internet Radio

Radio and the Economy

Radio Listening Trends

Listener Demographics

Online Listeners

Online and Mobile Platforms

Conclusion

Endnotes

Related Information and Links

Sources/Contributors:

* Sources: American Media Services (AMS)
* Arbitron
* Barclays Capital
* BMO Capital Markets Corp. (Harris Nesbitt)
* Credit Suisse
* Edison Media Research
* eMarketer
* GfK Group
* GroupM
* Inside Digital Media, Inc.
* Jefferies Sources: Company
* Knowledge Networks Inc.
* MAGNA
* Miller, Kaplan, Arase Sources: Co.
* Morgan Stanley
* Myers Publishing LLC
* Oppenheimer Sources: Co. Inc.
* Parks Associates
* PricewaterhouseCoopers (PwC)
* Radio Advertising Bureau (RAB)
* The NPD Group
* TNS Media Intelligence
* UBS
* Wilkofsky Gruen Associates
* ZenithOptimedia

For more information visit
http://www.researchandmarkets.com/research/14830d/internet_radio_mak

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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