SayYellowToTheFuture.com Provides Microsite for Viewing Widescreen
TV Ads While Promoting Viral Marketing, Social Networking and Social
Media
UNIONDALE, N.Y.--(Business Wire)--
As part of Yellowbook's recent campaign launch, a new microsite,
SayYellowToTheFuture.com, is unveiled today so visitors and customers
can view, download and share the new and entertaining TV commercials.
In addition, the microsite links to Yellowbook's YouTube channel to
engage and connect with the YouTube community. Both the microsite and
YouTube channel enable Yellowbook to tap into the viral nature of the
web, engaging millions of people in the social networking and social
media communities.
SayYellowToTheFuture.com includes information about Vadim
Perelman, acclaimed Hollywood director of Oscar-nominated "House of
Sand and Fog," and Blanca Soto, former Miss Mexico World, who is
featured in one of the spots looking for a clean slate from an
embarrassing tattoo. The site also provides information on the
company's print and online products and directs users to
yellowbook.com to help them search "for what they are really looking
for."
From SayYellowToTheFuture.com, visitors can also click through to
Yellowbook's YouTube channel, YouTube.com/yellowbookvideo, to watch,
share and comment on the TV spots. Visitors can also access the
commercial spots directly from YouTube by entering the search words,
"Say Yellow to the Future."
The campaign microsite and YouTube channel were developed to
capture online interest and searches and to enable Web 2.0 sharing
with friends, family and coworkers. Visitors can also download the TV
commercials onto their iPod or mobile devices right from the
microsite.
About Yellowbook
Yellowbook is the #1 independent publisher of print and online
yellow pages directories nationwide. Founded in 1930, Yellowbook
published nearly 1,000 printed directory editions in its 2008 fiscal
year with a circulation of approximately 128 million. The company's
online directory, yellowbook.com, reaches millions of users via
computers and mobile phones through organic web searches and through
Yellowbook's network of partner sites. The company's humorous
advertising campaigns have made Yellowbook one of the nation's most
recognized brands. Yellowbook has a sales force of approximately 5,000
- one of the largest media sales forces in the U.S. Over the past
decade Yellowbook has made over 60 acquisitions and now operates in 48
states, plus the District of Columbia. Visit the company's website at
www.yellowbook.com.
Media:
MWW Group
Louise Thach, 201-964-2463
Copyright Business Wire 2008
