Majesco Entertainment and Interactive Game Group Announce 'Jillian Michaels'
Fitness Ultimatum 2009' for Wii(TM)
Introducing the First Game to Integrate a Celebrity Fitness Trainer with the
Wii(TM) system and the Ground-Breaking Wii Balance Board(TM)
EDISON, N.J., June 12 /PRNewswire-FirstCall/ -- Shed the extra weight
while having fun! Majesco Entertainment Company (Nasdaq: COOL), an innovative
provider of video games for the mass market, is partnering with celebrity
fitness trainer Jillian Michaels, the strength trainer and life coach on the
popular television series "The Biggest Loser," and Interactive Game Group to
deliver the first Wii(TM) game that combines a celebrity fitness trainer and
the motion-based Wii system and Wii Balance Board(TM) accessory -- Jillian
Michaels' Fitness Ultimatum 2009. Integrating a tiered fitness regimen, expert
advice and exercise techniques from the charismatic Jillian Michaels, the game
delivers a focused workout that will help players reach their own personal
fitness goals.
"Wii and the Wii Balance Board have added a credible and effective new
option for players looking to get in shape in a fun and entertaining way,"
said Jesse Sutton, Chief Executive Officer, Majesco. "Jillian Michaels'
expertise in the fitness world coupled with the innovative Wii Balance Board
lets us deliver a compelling game that will change the way America approaches
home fitness."
"As a huge gamer myself with younger siblings and godchildren, I recognize
the importance of staying current with how people digest their media and
information," said Jillian Michaels. "I truly think this type of product will
be instrumental in revolutionizing the fitness industry and will help combat
the childhood obesity epidemic in this country today. I couldn't be more
excited about partnering with Interactive Game Group and Majesco to bring a
family-oriented fitness video game to the market."
Frederic Chesnais, founder of Interactive Game Group (I2G), added, "This
project is exactly why I created I2G -- to bring talented people together and
facilitate the creation and distribution of highly-innovative interactive
entertainment."
In Jillian Michaels' Fitness Ultimatum 2009 players become new recruits in
Jillian's boot camp where they enroll in a unique training program composed of
challenging fitness tests and an ever-changing series of workouts. Players
choose their workout from four types -- Weight Loss, Strength Training,
Intervals and Hill Climb -- and set the intensity to light, medium or hard for
a duration between 10 and 60 minutes. By completing exciting Wii Remote and
Wii Balance Board motion-based challenges that range from crossing monkeybars
to climbing ladders and rowing, players can also unlock lifestyle and fitness
video tips from Jillian. Players can even track their progress based on
calories burned and workout intensity. In addition, a Competitive Party Mode
lets two players race against each other through entertaining individual
challenges or through the entire Physical Training course to earn the winning
time.
Developed by 3G Studios, Jillian Michaels' Fitness Ultimatum 2009 for
Wii(TM) is expected to release this holiday season. For additional information
about Majesco's exciting line of products, please visit
www.majescoentertainment.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass
market. Building on 20 years of operating history, the company is focused on
developing and publishing a wide range of casual and family oriented video
games on leading console and portable systems. Product highlights include
Nancy Drew(TM), Cooking Mama(TM) and Zoo Hospital(TM) for Nintendo DS(TM) and
Cooking Mama: Cook Off for the Wii(TM) system. The company's shares are traded
on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered
in Edison, NJ and has an international office in Bristol, UK. More
information about Majesco can be found online at www.majescoentertainment.com.
About Jillian Michaels
Jillian Michaels' passion for fitness training originates from 13 years of
martial-arts practice and 17 years of personal training. Best known as the
strength trainer and life coach on NBC's hit series "The Biggest Loser,"
Jillian is a motivator to nearly 15 million viewers every week. But before she
was a huge TV success, Jillian struggled with her own weight. She was
determined to reach her goals -- and through dedication and hard work she did.
Now, Jillian serves as a role model for others who want to better themselves
and achieve their own personal fitness goals.
Jillian can be seen on TV shows in more than 35 countries and has her own
DVD series, book and meal delivery plan. For more information please visit
www.jillianmichaels.com.
About Interactive Game Group, LLC
Interactive Game Group (I2G) is a company producing and acquiring video
games and other interactive entertainment properties, whether packaged media,
online or wireless. Created by Frederic Chesnais, former Chief Executive
Officer of Atari Interactive, Inc. with a decade-long experience in acquiring,
financing and licensing intellectual property rights in the video game
industry, I2G is developing and financing a portfolio of video game
properties, joining forces with the best studios, publishers and distributors
for each project on a worldwide scale.
Safe Harbor
Certain statements contained herein are "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995,
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking statements
may be identified by reference to a future period(s) or by the use of
forward-looking terminology, such as "may," "will," "intend," "should,"
"expect," "anticipate," "estimate" or "continue" or the negatives thereof or
other comparable terminology. The Company's actual results could differ
materially from those anticipated in such forward-looking statements due to a
variety of factors. These factors include but are not limited to, the demand
for our products; our ability to complete and release our products in a timely
fashion; competitive factors in the businesses in which we compete; continued
consumer acceptance of our products and the gaming platforms on which our
products operate; fulfillment of orders preliminarily made by customers;
adverse changes in the securities markets and the availability of and costs
associated with sources of liquidity. The Company does not undertake, and
specifically disclaims any obligation, to release publicly the results of any
revisions that may be made to any forward-looking statements to reflect the
occurrence of anticipated or unanticipated events or circumstances after the
date of such statements.
SOURCE Majesco Entertainment Company
Audra McIver of Bender-Helper Impact, +1-212-689-6360,
audra_mciver@bhimpact.com
