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SteelSeries Announces Distribution Partnership with Best Buy Canada

Tue Oct 27, 2009 9:30am EDT

SteelSeries Full Line of Gaming Peripherals Are Now Available For Canadian
Gamers Both In-Store and Online
CHICAGO--(Business Wire)--
SteelSeries, the leading manufacturer of gaming peripherals and accessories,
continues to expand globally with today`s distribution partnership news with
Best Buy Canada. From award-winning mice and headsets to keyboards and surfaces,
gamers throughout the northern region are now able to purchase SteelSeries` gear
in all of Best Buy Canada retail locations as well as online at
http://www.BestBuy.ca. 

"Partnering with a distributing retailer like Best Buy Canada really attests for
the consumer demand and strong brand recognition that we`ve built over the past
few years," said Brian Stech, SteelSeries President of the America`s. "We`re
excited for our roster of products, from our award-winning 7G keyboard to our
most talked about World of Warcraft MMO Gaming Mouse, to be made available to
Canadian gamers." 

SteelSeries gaming peripherals and accessories are designed in close cooperation
with some of the world`s top-ranked professional gamers in order to provide gear
with meaningful benefits to gamers of all skill level. Best Buy will begin
selling the full line-up of SteelSeries products today including the newest
peripherals:

* SteelSeries Xai Laser Mouse - The unique SteelSeries sensor innovations are
just the tip of the iceberg when it comes to the levels of personalization and
precision on the SteelSeries Xai. Its 10.8 megapixels/second sensor offers a
huge improvement over the current generation of gaming mice by processing 12,000
frames/second at 5,001 CPI at movement speeds of 150 inches/second providing the
user with High Definition tracking for unparalleled precision. 
* SteelSeries Kinzu Optical Mouse - This compact ambidextrous mouse operates
with 9375 Frames per Second at movement speeds of 50 Inches Per Second and
supports customizable polling rate (between 125-1000Hz) with as little as one
millisecond delay between the mouse and the computer. SteelSeries Kinzu is
compact, lightweight, and is in a league of its own when it comes to reliability
and stability. 
* SteelSeries 9HD Mousepad - TheSteelSeries 9HD is a hard plastic composition
specifically engineered for professional gamers who demand extremely consistent
precision, accuracy and stability. 
* SteelSeries Siberia v2 Headset - Based on the award-winning SteelSeries
Siberia Full-size Headset, the v2 features major enhancements in sound quality,
comfort and its microphone. Experience a rich and detailed soundscape from
immersive atmospheric background music to precise 3D positional sounds of
footsteps, gunfire and more. The v2 remains lightweight and its trademark
headband suspension construction makes it extremely comfortable for use over
long periods of time. 
* World of Warcraft MMO Mouse - Co-designed specifically for World of Warcraft
by Blizzard Entertainment and SteelSeries, the World of Warcraft MMO Gaming
Mouse is fully scalable to meet the requirements of even the most discerning
World of Warcraft gamer. With 15 customizable buttons, macro creation, and up to
10 profiles for saving this is the first MMO mouse that really delivers.
(Upgrades to its functionality will be announced early next week, 10/13).

Retail locations throughout Canada and SteelSeries product pricing can be found
at http://www.bestbuy.ca/. For more information of SteelSeries` products please
visit our web site at http://www.steelseries.com. 

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories,
including headsets, keyboards, mice, software and gaming surfaces. SteelSeries
has been on the forefront of professional gaming gear since its inception in
2001, thanks to continued innovation and product development in cooperation with
leading professional gamers. All SteelSeries products are developed in
co-operation with professional gamers to ensure optimum performance and
durability. SteelSeries supports the growth of competitive gaming and electronic
sports through professional team sponsorships and community support all over the
world. For more information, please visit www.SteelSeries.com. 

About Best Buy Canada

Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada
Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is
Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of consumer
electronics, computers and entertainment products and also operates Geek Squad
(www.GeekSquad.ca), a technology service provider specializing in computer
support, home theatre installation, network, car audio, video and navigation
systems. There are more than 60 Best Buy stores in British Columbia, Alberta,
Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia. 

Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and its
local communities and has a comprehensive community relations program described
at www.BestBuy.ca/community.

For media inquiries:
Tori Pugliese
PR for SteelSeries
203-569-9948
tori@steelseries.com



Copyright Business Wire 2009



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