Tourist Offices of Portugal & Spain Select Travel Spike as Interactive Agency
of Record
Online Travel Experts Develop Digital Strategy & Advergame
NEW YORK, Jan. 28 /PRNewswire/ -- Travel Spike is dedicated to developing
unique digital marketing and technology solutions exclusively for the travel
industry. The interactive leader in the travel and tourism sector has
partnered with Portugal and Spain to build and manage their North American
website (http://www.portugalspainboth.com) which will serve as a one-stop
resource to educate consumers interested in traveling to both destinations.
The Web 2.0 experts at Travel Spike have created a "virtual journey" advergame
(mini-game) and promotion called "Exploria."
"Exploria" captures the essence of these two unique destinations and
delivers that in a fun and "out-of-the-box" way. The interactive game
experience engages leisure travelers that are actively looking to visit
Europe.
Travel Spike will be driving all online marketing, digital strategy,
digital PR, search engine optimization and email marketing. The destination
marketing team at Travel Spike will develop the co-op program and work closely
with the supplier partners of both Portugal and Spain.
"We selected Travel Spike to be our interactive agency and partner because
their team has a substantial amount of travel industry and online experience,"
remarked Javier Pinanes, Director of Tourist Office of Spain. "Travel Spike
has helped showcase both Portugal and Spain with innovative Internet marketing
and PR programs that have improved our ROI significantly," proclaimed Eduardo
Souto Moura, Managing Director of Portuguese National Tourism Office.
"The Travel Spike team has a huge passion for Portugal and Spain. We are
thrilled to be their strategic partner and implement a comprehensive online
marketing and electronic public relations plan," said Ryan Bifulco, president
and founder, Travel Spike.
About Travel Spike
Travel Spike is the interactive leader in the travel and tourism
marketplace, with core competencies in destination marketing, digital
strategy, travel advertising, and social media marketing. The Company
provides travel companies and Destinations with a variety of Internet
marketing and digital PR services. Travel Spike developed the first and
largest all-travel ad network in 2002. Its member sites offer unique
targeting options for Destinations, travel advertisers, and their ad agencies.
Travel Spike has worked with over 400 clients and only takes on travel and
tourism accounts. For more information on the company's expertise in travel,
technology, Internet, and media, visit http://www.travelspike.com.
SOURCE Travel Spike
Inna Shamis of Travel Spike, +1-973-610-7895, inna@travelspike.com
