DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/89ba5e/public_relations_i) has
announced the addition of John Wiley and Sons Ltd's new report "Public Relations
in Asia Pacific: Communicating Effectively Across Cultures" to their offering.
Public Relations in Asia Pacific reflects the growing professionalism in the
practice of public relations in the world's fastest expanding economy. It is a
carefully drawn road map, both strategically and tactically, for all manner of
entities, for profit and not-for-profit on how to establish and maintain
effective relationships with their numerous stakeholders. Particularly
insightful are the many examples of public relations in action within the Asia
Pacific region. It's a "must" read for those interested in public relations
careers and those new to the profession; and it's a first-rate refresher for the
established professional.
Mary Devereux and Anne Peirson-Smith have combined their considerable talents
and experience to produce a bible of how public relations is-and should
be-practiced in the Asia Pacific. One of its many virtues is that it debunks the
myth that PR is just one long lunch hosted by caricature Svengalis and Spin
Doctors. Rather, it sets the profession in a cultural context that will be
valuable to those starting at PR 101, professionals and corporate executives who
want to know how truth can be well told (with all due credit to McCann
Erickson).
As greater social pluralism, stakeholder influence and internet driven consumer
sophistication and empowerment grow relentlessly across nearly all Asian
societies, Public Relations in Asia Pacific is a timely guide to the critical
role of good public relations. Clear, helpful and with a wealth of good examples
of how best practice PR in action can make real and tangible contributions to
governments, businesses, NGOs as well as to ordinary people, this is essential
reading for anyone concerned with how to communicate well in the world's fastest
growing economic region.
In an increasingly globalized world, public relations practices and strategies
become critical for organizations to communicate effectively to their diverse
audiences worldwide. This book is therefore an extremely timely and relevant
contribution to PR students and practitioners in the Asia-Pacific region as it
provides not only a comprehensive overview of the essential concepts and skills
of public relations but also specific case studies which illustrate tactical
uses of public relations across a wide range of issues and countries. In my
opinion, this book fills a major gap in the understanding of public relations
concepts and practices and will constitute a fundamental resource for all those
who aspire to excel within the field.
Key Topics Covered:
1. Asia Pacific - the New Hub of Public Relations Development?
2. PR and Strategic Planning.
3. Connecting with the Media.
4. PR and Branding.
5. Consumer Marketing and Business Marketing.
6. Communicating a Corporate Strategy.
8. Managing Issues and Communicating in a Crisis.
9. Internal and Change Communications.
10. Corporations taking responsibility.
11.The Big Three - Financial, Healthcare and Technology Communications.
12. The Digital Generation.
13. Integrated and All-Embracing PR.
14. Acknowledgement for Achievement.
15. The future role of PR in today's Asia Pacific.
For more information visit
http://www.researchandmarkets.com/research/89ba5e/public_relations_i
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Copyright Business Wire 2009
