DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/dad526/belarus_food_and_d) has
announced the addition of the "Belarus Food and Drink Report Q4 2009" report to
their offering.
The Belarus Food and Drink Report provides industry professionals and
strategists, corporate analysts, food and drink associations, government
departments and regulatory bodies with independent forecasts and competitive
intelligence on Belarus' food and drink industry.
A marked decline in domestic and foreign investment together with a fall in
exports are among the principle factors in the author's forecast that Belarus'
economy will contract by -1.9% in 2009. Historically a market that foreign
investors have avoided due largely to the state's prominent role in industry,
Belarus has shown some signs that it is willing to adopt more liberal economic
policies. Although the underdeveloped beer industry has been the main recipient
of foreign investment, other drink industries may gradually come under the radar
of regional companies in particular once the downturn passes, as discussed in
the recently Belarus Food & Drink Report for Q409.
Belarus' erstwhile highly underdeveloped beer industry is gradually benefiting
from the government's steady relaxation in ownership regulations. Carlsberg and
Heineken have been the two main recipients. While Carlsberg made a steady
first-move by buying up 30% of Olivaria Brewery - Belarus' third largest brewer
by market share, Heineken followed by acquiring a controlling interest in Syabar
in 2007. While the government has allowed investment into the mentioned pair, it
has so far failed to budge when it comes to Krinista, the market leader. At just
30 litres per annum, per capita beer consumption is low by Commonwealth of
Independent States (CIS) standards. Through to 2013, the author has forecast
alcoholic drinks value sales to increase by 48.6% and reach BYR1.2trn
(US$422.5mn), which should particularly benefit the beer industry as consumers
continue to gradually switch over to lower alcohol content drinks. Switching
over to soft drinks, Belarusian consumers, similar to their counterparts across
the CIS region, are not overly enthused by carbonated drinks. The core brands of
Coca Cola and PepsiCo are therefore not that well established which is unusual
for an emerging economy and is a legacy that dates back to the Soviet era.
Through to 2013, we expect demand for bottled water and fruit juices to continue
increasing in line with rising health consciousness. In the author's opinion,
Belarus remains a fairly attractive market for soft drinks manufacturers based
in the CIS region.
The high end of the hot drinks segment is well accounted for by multinationals
like Nestlé and Unilever with their benchmark brands. However, the economy
segment remains highly fragmented with sales spread thinly across a number of
much smaller companies.
Key Topics Covered:
* EXECUTIVE SUMMARY
* SWOT ANALYSIS
* FOOD
* DRINK
* MASS GROCERY RETAIL
* COMPETITIVE LANDSCAPE
* APPENDIX
* FOOD & DRINK METHODOLOGY
Companies Mentioned:
* Bellakt
* Kraft Foods
* Krinitsa
* PepsiCo
* Sedmoi Kontinent (Seventh Continent)
* Vester
For more information visit
http://www.researchandmarkets.com/research/dad526/belarus_food_and_d
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Copyright Business Wire 2009
