NEW YORK, NY, May 14 (MARKET WIRE) --
There are currently 2.7 billion mobile phones in use and by December 2010, 70%
of our global society will carry one cellular phone. (i)
According to a recent mobile industry analysis Experian Consumer Research
conducted, mobile phone usage is extending beyond typical communication
functions to
enter mobile banking, searches and social networks areas. Therefore creating a
powerful new channel through which marketing, promotional and advertising
messages
can be effectively delivered to individual consumers.
Download free report on the mobile industry as examined by Experian Consumer
Research.
Data found on the mobile industry and its future trends were compared to the
Consumer Research's Simmons New Media Study. The New Media Study is linked to
the Simmons National Consumer Study to enable clients to compare the ways in
which new media differs from traditional media within a single database.
The New Media Study offers the ability to combine insights about social
networking, instant messaging, blogging, photo and video-sharing sites with
traditional media channels across the 60,000+ variables available in the
National
Consumer Study.
Experian Consumer Research (ECR) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ECR
is a full service, consumer research organization that has been The Voice of
the American Consumer(TM) for more than 50 years. For more information, visit
www.smrb.com.
(i) http://www.gizmag.com/mobile-phone-penetration/8831/, The Tipping Point:
one
in two humans now carries a mobile phone, Research Watch by Mike Hanlon
(February 19, 2008)
Contact information:
Patricia Lao
Email Contact
212.471.2881
Copyright 2008, Market Wire, All rights reserved.
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