Men's brand named official wardrober for Rocket Racing League and sponsor of
the Bridenstine Team
NEW YORK, July 23 /PRNewswire/ -- DKNY MEN, the exciting new lifestyle
brand for the modern man, has been named the official clothing sponsor of the
Rocket Racing League, a new sports and entertainment league that combines the
thrill of flight with the power of rocket engines. DKNY MEN exclusively
designed the flight suits to be worn by the Rocket Racing League pilots and
pit crew. The brand is also designing and producing the clothing to be worn
by all Rocket Racing League executives and staff.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080723/NYW060 )
In addition to being named official clothing sponsor for the league, DKNY
MEN will sponsor Bridenstine Rocket Racing, one of six teams signed on to race
in the Rocket Racing League. The DKNY logo will be emblazoned across the
wings of the team plane that will compete in all Rocket Racing League
competitions as well as on support equipment and team uniforms.
Patti Cohen, EVP of Global Marketing and Communications says, "In
launching DKNY MEN, we seek to develop sponsorships that capture not only the
lifestyle of our consumer, but their imaginations as well. Rocket Racing is
innovative, fast and fun -- which also defines the kind of man who wears DKNY.
This partnership is just the beginning for both the brand and the sport."
"Bringing DKNY MEN onboard as our first corporate sponsor further
validates the Rocket Racing League as the future of premier sports and
entertainment branding," said Rocket Racing League CEO Granger Whitelaw. "Our
rocket planes billowing 15-foot flames with ear-splitting sound will captivate
audiences around the world and put DKNY above Madison Avenue."
The Rocket Racing League and DKNY MEN will be unveiling the new team
uniforms and staff apparel during a press conference on July 29th at 2:30pm CT
at EAA AirVenture in Oshkosh, WI.
About DKNY MEN
DKNY MEN is the exciting new men's sportswear line representing the modern
yet timeless sensibility of the DKNY brand. DKNY MEN combines design and
function with versatility and offers an array of product to complete the DKNY
man's lifestyle. DKNY MEN is sold in the better market segment in the US and
Canada.
About The Rocket Racing League(R)
Founded in 2005 by two-time Indianapolis 500 winning team partner Granger
Whitelaw and X PRIZE Chairman and CEO Peter H. Diamandis, MD, the Rocket
Racing League(R) (RRL(TM)) is a new entertainment sports league that combines
the exhilaration of racing with the power of rocket engines. To be held at
venues across the country, the Rocket Racing League(R) will feature multiple
races pitting up to 10 Rocket Racers(R) going head to head in a 4-lap,
multiple elimination heat format on a 5-mile "Formula One"-like closed circuit
raceway in the sky. For more information on the Rocket Racing League(R),
please visit www.rocketracingleague.com.
Contact: Contact:
David I. Barkoe Kristin Kavanagh Shane
Attention! for Rocket Racing League DKNY MEN
(212) 201-7894 (212) 626 3902
david_barkoe@attentionusa.com Kristin_kavanagh@liz.com
SOURCE The Rocket Racing League
David I. Barkoe of Attention! for Rocket Racing League, +1-212-201-7894,
david_barkoe@attentionusa.com; or Kristin Kavanagh Shane of DKNY MEN,
+1-212-626 3902, Kristin_kavanagh@liz.com
