LOUISVILLE, Colo.--(Business Wire)--
CableLabs(R) announced today that LG Electronics and Funai
Electric have signed the multi-industry tru2way(TM) Memorandum of
Understanding (MOU).
The MOU signators now include major consumer electronics
manufactures - Sony, Samsung, Panasonic, LG Electronics, Funai (which
trades products in the United States under the brand names Philips,
Magnavox, Sylvania, and Emerson), Digeo and ADB; chip maker Intel; and
the nation's top six cable providers - Comcast, Time Warner, Cox,
Cablevision, Charter and Bright House Networks.
Tru2way technology allows consumers to receive interactive cable
services, including video-on-demand, voting and polling, games, and
e-commerce in integrated retail DTVs without the need for a separate
set-top box.
The MOU represents joint cable operator and retail manufacture
support and endorsement of the tru2way technology platform developed
by CableLabs for delivering two-way interactive digital cable video
services. The tru2way platform uses an upgradable middleware solution
that allows for, and encourages, innovation from both cable and retail
device manufacturers. Thus, retail consumers that purchase digital
cable ready devices will be able to receive innovative interactive
cable services now and in the future.
The core of the tru2way technology uses the same Java-based
technology that is used in high-definition Blu Ray Disc players, cell
phones and interactive broadcasts. Advantages of Java technology are
that it is a well-known platform already familiar to a large developer
community. Working with this programmer community, networks, content
owners, cable operators, and manufacturers can develop creative
interactive services that enhance the experience of cable consumers.
"We really are pleased with the public support of the tru2way
platform by so many major companies in the consumer electronics,
information technology, content and cable industries; it is really all
coming together," said Dr. Richard R. Green, President and CEO of
CableLabs.
Founded in 1988 by members of the cable television industry, Cable
Television Laboratories is a non-profit research and development
consortium that is dedicated to pursuing new cable telecommunications
technologies and to helping its cable operator members integrate those
advancements into their business objectives. Cable operators from
around the world are members. CableLabs(R) maintains web sites at
www.cablelabs.com, www.packetcable.com, www.cablemodem.com,
www.cablenet.org, and www.opencable.com.
CableLabs(R), DOCSIS(R), CableHome(R), PacketCable(TM),
OpenCable(TM), OCAP(TM), CableCARD(TM), CablePC(TM), M-Card(TM),
PCMM(TM), DCAS(TM), Go2Broadband(SM), tru2way(TM) and CableNET(R) are
marks of Cable Television Laboratories, Inc. All other marks are the
property of their respective owners.
CableLabs
Mike Schwartz, 303-661-9100
m.schwartz@cablelabs.com
Copyright Business Wire 2008
