EDY'S(R) SLOW CHURNED(R) Light Ice Cream to Distribute One Million Free CDs
Showcasing Today's Hottest Stars
- CDs will be distributed at participating grocery stores and will feature
unreleased tracks from former American Idol finalists -
OAKLAND, Calif., Feb. 28 /PRNewswire/ -- Your taste buds will sing with
the flavor of EDY's light ice cream while you enjoy the tunes of former
American Idol finalists when you purchase any two EDY's SLOW CHURNED Light Ice
Cream products and receive a free CD featuring eight full-length original
tracks. This platinum pressing of one million CDs will include previously
unreleased tracks by former American Idol finalists including Justin Guarini
(Season 1), Kimberly Caldwell (Season 2), George Huff (Season 3), Anthony
Fedorov (Season 4), Constantine Maroulis (Season 4), Nadia Turner (Season 4),
Mandisa (Season 5 and Grammy Nominated Artist!), and Chris Richardson (Season
6).
From February through April, CDs will be available at select EDY's brand
retail locations nationwide. Purchase any two EDY's SLOW CHURNED Light Ice
Cream 48 oz or larger OR Light Ice Cream Bars and receive a CD free of charge
($7.99 SRP). CDs are located in the ice cream aisle and ready for listening on
your ride home.
"With the support of our retail partners, we are excited to offer fans
such an exceptional compilation from the music industry's brightest new
talents. Our goal in distributing one million CDs nationally is to provide
these talented artists with valuable opportunities for exposure and give their
loyal fans a chance to listen to their new and previously unreleased music,"
said Brad Bridges of EDY's Grand Ice Cream.
The CD was compiled and produced by Nelly and Jeff Neben; Axis Artist
Management, Inc. (http://www.axismanagement.com)
Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture
and distribute a full spectrum of ice cream and frozen dessert products.
Brands of frozen dessert products currently manufactured or distributed by
Dreyer's in the United States include Grand, Slow Churned(R), Dibs(R),
Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R)
Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R)
Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Chipwich(R), Fruit Bars,
Starbucks(R) and The Skinny Cow(R). The company's premium products are
marketed under the Dreyer's brand name throughout the Western states and
Texas, and under the Edy's(R) brand name throughout the remainder of the
United States. Internationally, the Dreyer's brand extends to select markets
in the Far East and the Edy's brand extends to the Caribbean and South
America. For more information on the company, please visit
http://www.dreyersinc.com. The Starbucks trademark is owned by Starbucks U.S.
Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint
venture partnership between Dreyer's and Starbucks Holding Company. In the
U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by Nestle.
SOURCE EDY'S SLOW CHURNED Light Ice Cream
Jennifer Borba of SZPR, Inc., +1-760-943-2333, jennifer@szpr.com, for EDY'S
SLOW CHURNED Light Ice Cream
