Dailymotion channels to include programmed content from COMEDY
CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, AtomFilms
and GameTrailers
NEW YORK--(Business Wire)--MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), and
Dailymotion, the world's largest independent video entertainment
website (source: Comscore, November 2007), today announced a
partnership that will bring MTV Networks' library of short and
long-form music, kids, family, comedy and pop culture video content to
Dailymotion's viewers worldwide.
Under terms of the agreement, content from across MTV Networks'
popular entertainment properties, including shows such as COMEDY
CENTRAL's Emmy and Peabody-Award winning "The Daily Show with Jon
Stewart," MTV's "The Hills," Nickelodeon's "iCarly" and VH1's " The
Salt-N-Pepa Show," will be programmed by Dailymotion's creative
managers to appear in the video site's Funny, Music, News and other
channels. The licensed content will appear alongside original videos
from Dailymotion's MotionMaker program for the creative community as
well as with other Official content from professional contributors.
Dailymotion's approach of providing programmed channels around users'
areas of interest allows viewers to more easily discover, view and
share content. This strategy also contributes to higher visibility for
both the licensed and user-generated content.
"The additional programming from MTV Networks' to our catalogue of
licensed content solidifies our position as the leading programmed
video entertainment site," said Mark Zaleski, Dailymotion chairman and
CEO. "We believe this agreement further reinforces that our strong
global audience, high-quality viewing technology and industry-leading
copyright protection platform make us an ideal partner for premium
content providers."
"MTV Networks chose to partner with Dailymotion because of their
ability to create a deep and engaging viewing experience as well as
for their commitment to providing a strong platform for the protection
of content," said Greg Clayman, executive vice president, digital
distribution and business development, MTVN. "MTV Networks'
partnership with Dailymotion will broaden our global audience while
offering even more opportunities to interact with our content online."
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 145 channels worldwide, owns
and operates the following television programming services - MTV:
MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY
CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13
digital services, all of these networks trademarks of MTV Networks.
MTV Networks connects with its audiences through its robust consumer
products businesses and its more than 300 interactive properties
worldwide, including online, broadband, wireless and interactive
television services and also has licensing agreements, joint ventures,
and syndication deals whereby all of its programming services can be
seen worldwide.
About Dailymotion
A top 40 website worldwide (source: Alexa, November 2007),
Dailymotion is the world's largest independent video entertainment
website (source: Alexa; Comscore, November 2007). Every day, over
15,000 new videos are uploaded into Dailymotion's global network of
localized video entertainment sites, where a programming team turns
the user-generated and licensed content into a high-quality,
entertainment experience for its 32.3 million monthly unique users
(source: Comscore World Metrix, November 2007). In November 2007,
Dailymotion registered 667 million video views across its global
network. Using the most advanced technology for both users and content
creators, Dailymotion provides high-quality video in a fast,
easy-to-use Web site that also automatically filters infringing
material. Dailymotion's mission is to provide the best possible
entertainment experience for users and the best marketing
opportunities for advertisers, while respecting content protection.
For more information, please visit http://www.dailymotion.com.
For Dailymotion
Ephraim Cohen, +1-917-215-5413
cohen@fortexgroup.com
Copyright Business Wire 2008
