JOJO Good Energy Drink(TM) Ingredients Include Cognizin(R) Citicoline From
Kyowa Hakko USA
NEW YORK, Oct. 20 /PRNewswire/ -- Kyowa Hakko USA has announced that JOJO
launched JOJO Good Energy Drink(TM) that includes Cognizin® Citicoline. JOJO
Good Energy Drink(TM) is the first energy drink and shot in one.
JOJO Energy Drink ingredients are stored in its cap. The cap infusion
technology releases flavors into the 100% spring water with a counterclockwise
twist of the cap. Ingredients, including a proprietary blend of B-vitamins and
amino acids, antioxidants, pomegranate, Acai Berry, green tea extracts and
memory-enhancing Cognizin® Citicoline from Kyowa Hakko USA, drop into the
liquid and are mixed by shaking the bottle. Users simply remove the
re-sealable cap and drink. This activation process allows for the drink to be
at 100% potency at the time of consumption. The drink combines the efficiency
of energy shots with water creating a delicious and refreshing drink.
Cognizin®, which recently completed GRAS self-affirmation, is a branded form
of citicoline, a natural nutrient found in every cell of the body,
particularly brain cells. Studies show Cognizin® supports brain health in
several ways including increasing brain energy, providing essential structural
components for synthesizing brain cell membranes and supporting the formation
of brain nutrients that regulate cognitive function.
According to Peter Scalise, CEO of JOJO in a recent Joonbug.com interview,
"canning is proven to significantly compromise any beverage's flavor,
nutrients and efficacy." JOJO has improved upon the canning process used by
other energy drinks through its unique bottling infusion technology.
Available in six flavors including, Super Berry, Black Cherry, Orange Sickle,
Citrus Guava, Passion Fruit Mango and Mojito, JOJO Good Energy Drink(TM)
retails at $2.99 for a 500ml bottle, has no calories, no sugar and no
carbohydrates.
Cognizin® Citicoline or CDP-choline is marketed by Kyowa Hakko USA as a food
ingredient in the United States for use at levels of 250 mg/serving in various
food products, beverages and beverage bases, breakfast cereals, chewing gum,
dairy product analogs, frozen dairy desserts, grain products and pastas, hard
candies, milk and milk products, processed fruits and fruit juices, and soft
candy.
In addition to Cognizin® Citicoline, Kyowa is the maker of other leading
branded ingredients including Hydrafend(TM) Hyaluronic Acid, Lumistor®
L-Hydroxyproline, Kyowa CoQ10®, Setria® Glutathione and Sustamine(TM) Alanyl
Glutamine. Kyowa offers manufacturers and formulators one of the industry's
most extensive lines of over 50 amino acids and related compounds, including
D-Amino acids and branch-chain amino acids, as well as nucleic acids,
bio-products and fine chemicals.
For more information about Cognizin® Citicoline, contact Kyowa Hakko USA at
212.319.5353 or visit the web site at www.Cognizin.com.
SOURCE Kyowa Hakko
Sheldon Baker of Baker Dillon Group, +1-559-287-7191, Info@BakerDillon.com,
for Kyowa Hakko
