Interactive Microsite Promotes The Fastest Path To Business
AUSTIN, Texas--(Business Wire)--
Hoover's, Inc. (www.hoovers.com), a D&B company that gives its
customers a competitive edge with insight and actionable information
about companies, industries and key decision makers, today announced
the launch of HOOV Lane (www.HoovLane.com), an interactive microsite
designed to engage both prospects and existing customers in Hoover's
new features and content.
An innovative marketing communications portal, HOOV Lane is
designed to solicit input and feedback from existing customers on
Hoover's tools and services, while simultaneously building awareness
of Hoover's benefits among prospective users.
"Engaging our customers is of utmost importance to us. HOOV Lane
is our creative way of interacting with users and promoting what's new
at Hoover's," said Chris Warwick, Hoover's vice president of product
development and management. "From a product perspective, we see it as
a way to better serve our customers' needs by directly engaging them
in the development process. From a marketing perspective, we see the
HOOV Lane as an innovative promotional channel that will generate buzz
about our new offerings and content."
Contained within the microsite are three custom areas designed to
showcase all that Hoover's has to offer:
-- Tour de Hoover's - provides flash demos of Hoover's features
such as 360-degree Company Overviews, ConnectMail, People
Self-Listing and First Research industry information.
-- Faster Profits - allows users to calculate the return on
investment (ROI) achieved with a Hoover's subscription by
engaging them in an interactive Q&A, ultimately demonstrating
the bottom-line benefits available to subscribers.
-- HOOV Lane Map - provides a high-level blueprint of future
product and feature launches, keeping users in the know about
what to expect next.
Additional HOOV Lane features will include a Customer Feedback
Forum, where Hoover's product managers are available to interact
directly with users to explain the value of specific tools and
functionality, and where customers can provide feedback and make
recommendations. The Live Chat feature allows users to interact with
members of Hoover's sales team to discuss product and service
offerings. Users will also have access to videos and podcasts, sales
testimonials, and relevant news and stories with the ability to
comment and spark conversation.
About Hoover's, Inc.
Hoover's, a D&B company, provides its customers the fastest path
to business with insight and actionable information about companies,
industries and key decision makers, along with the powerful tools to
find and connect to the right people to get business done. Hoover's
provides this information for sales, marketing, business development,
and other professionals who need intelligence on U.S. and global
companies, industries, and the people who lead them. Hoover's unique
combination of editorial expertise and one-of-a-kind data collection
with user-generated and company-supplied content gives customers a
360-degree view and competitive edge. This information, along with
powerful tools to search, sort, download and integrate the content, is
available through Hoover's (http://www.hoovers.com), the company's
premier online service. Hoover's is headquartered in Austin, Texas.
Hoover's, Inc., Austin
Lisa Glass, 512-374-4662
lglass@hoovers.com
Copyright Business Wire 2008
