NEW YORK & LONDON--(Business Wire)--Narrowstep Inc. (Nasdaq:NRWS), the TV on the Internet company,
today announced that it has entered into a partnership with Fox
International's BabyTV, to provide their original programming over the
Internet using Narrowstep's platform.
BabyTV, www.babytvchannel.com, is the world's first TV channel
dedicated to infants and toddlers. Their innovative programming is
created by a team of award-winning content and child development
experts designed to promote learning, activity, interaction and fun.
"BabyTV is dedicated to creating a multi-platform experience for
its viewers by continuing to innovate and extend its brand into
various new media, products, and other formats," said Liran Talit,
Managing Director and Founder of BabyTV. "Narrowstep's Internet TV
platform will play an integral role in helping us launch our second
generation website and compliment many of the new features we have
created. In addition to our over 50 new games and activities which
will be launched in 2008, by offering our original content over the
Internet we will be able to extend our reach into new markets and
allow our audience to view our programming wherever they want, however
they want in TV-like quality."
BabyTV which launched internationally in 2005, is already viewed
by parents and babies worldwide on over 100 platforms in 65 different
countries and in 12 different languages. The channel is also available
through VOD, mobile, broadband, home videos, inflight services, and
now on www.babytvchannel.com.
Narrowstep will provide BabyTV with their telvOS Internet TV
platform, which is the most complete end-to-end solution for
broadcasters to deliver video over the Internet. telvOS provides
broadcasters with a suite of products and tools which includes a
robust content management system, superior DRM tools and a host of
monetization tools. These tools allow broadcasters to effectively
integrate a customized Internet TV strategy into their existing
workflow without the need to deal with multiple vendors.
Narrowstep also designed and built the feature-rich video player.
The BabyTV player is a complementary experience to viewing the channel
which allows parents to choose their child's favorite programs by
themes or by character, and allows parents and babies to engage in
activities such as Baby Karaoke, sing along and more. The player also
offers parents the option of tailoring their child's experience by
viewing the programming in a number of different languages.
Narrowstep recently announced the release of its Player 2.7
technology designed to provide global broadcasters and telcos with the
tools they need to monetize video over the internet. Fox's BabyTV is
the latest addition to Narrowstep's world-class list of clients
including ITV Local, Virgin, Telefonica, Sci Fi Channel, KPN, the
Outdoor Channel, the Travel Channel and more.
"The fact that we were chosen by an industry leading company like
Fox International, only reaffirms that we have developed the right
strategy of focusing on our technology and on targeting world-class
broadcasters," said David C. McCourt, Chairman and Interim Chief
Executive Officer. "The BabyTV brand and original content offering,
along with Narrowstep's expertise in building tools for monetizing
content are a powerful combination, and we are excited to play a long
term role in BabyTV's success."
For more information about Narrowstep, please visit
http://www.narrowstep.com.
About Narrowstep
Narrowstep(TM) Inc. (OTCBB:NRWS), the TV on the Internet company,
is a leading provider of Internet TV services supporting over 180
channels worldwide. Narrowstep's proprietary technology platform
delivers the highest quality, TV-like experience available on the
Internet. A pioneer in delivering Internet TV, Narrowstep offers the
expertise and technology to move, manage and monetize video content
across the Internet. For more information about Narrowstep, please
visit http://www.narrowstep.com or call 609-945-1760.
About Baby TV
BabyTV is the world's first 24 hour, commercial-free channel for
infants and toddlers and their parents. Created by a team of
award-winning content experts and leading childhood experts, BabyTV is
a unique offering of dedicated programs designed to promote early
learning, activity, interaction and fun. Since its first launch,
BabyTV has seen rapid growth and is currently aired on over 100
platforms in more than 65 countries worldwide. For more information
please visit our website www.babytvchannel.com.
Press Only:
Narrowstep Inc. (In the US)
Jesse Case, +1 (609) 945-1763
jcase@narrowstep.com
or
Franklin Rae Communications (In the UK)
Lindsay Bancroft, +44 (0) 20 7317 5400
lindsay@franklinrae.com
Copyright Business Wire 2008
