Research and Markets: Streaming Media Advertising 2003 - 2008: Spending Analysis by Avail, Brand and Content Category Include Findings Such as Pre Roll Forecast to Make up 28.5% in 2008
DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c79734) has announced the
addition of Streaming Media Advertising 2003 - 2008: Spending Analysis
by Avail, Brand and Content Category to their offering.
This research report breaks down revenue components driving growth
in the market for the period 2003 - 2008 by video category (including
UGV) and Internet music radio. Analysis in the report details sell out
percent, prices and quantifies pre roll video avails, as well as in
stream video, audio gateways, audio in stream, embedded ad units, in
game video impressions, CPC and more by year. There are also dozens of
detailed question and answer profiles with the major syndication
platforms, video application providers, sites, networks, channels,
music radio broadcasters, UGV ad networks, audio and video rep firms
and more.
Top line report findings and analysis:
- The market size for both streaming audio and video advertising
is estimated at $990.3 million in 2006, up 128% over $433 million
billed in 2005 (see data graphic below)
- The market is forecast to grow by 40% in 2007 to $1.38 billion
- Internet radio gross ad billings are forecast to reach $66.4
million in 2007, up by 60% over 2006
- Pre roll is forecast to make up 26.7% of gross video ad spend in
2007 (not including pre roll or interstitial units sold against long
form content), and 28.5% in 2008
- By contrast, embedded units make up an estimated 58.8% of gross
billings in 2007, and forecast at 55.9% in 2008
- Gross pre roll ad billings are estimated at approximately $36 -
$43 million per month in 2007
- There are an estimated 2.1 - 2.7 billion streams/progressive
download views per month in the professional, ad supported or free
content segment (this does not include UGV content)
- There are further an estimated 1.4 - 1.6 billion pre roll avails
per month
- Of the approximately $319 million in estimated pre roll video
advertising that took place in 2006, 31.9% was placed against news,
28.4% against music and 12.8% against sports content
- Major online and offline broadcast brands range in pre roll
revenue generation from several hundred thousand dollars per month to
$5+ million per month
- The $420 million pre roll annual estimate includes for 2007 $360
million from pre roll placed against short form content, and $60
million placed against long form broadcast TV shows published online.
STREAMING MEDIA ADVERTISING 2003 - 2008: SPENDING ANALYSIS BY
AVAIL, BRAND AND CONTENT CATEGORY
Streaming media (audio and video) advertising is forecast at $1.37
billion in 2007, up 38% over 2006, according to the latest industry
wide analysis report.
The research report, Streaming Media Advertising 2003 - 2008:
Market Spend by Avail, Brand and Content Category, breaks down the
multiple revenue components driving growth for the period 2003 - 2008,
both by video category (including UGV) and Internet music radio.
The research report rates, prices and quantifies avails, including
pre roll video, in stream video, audio gateways, audio in stream,
embedded ad units, in game video impressions, CPC and more by year.
The author estimates 2.1 - 2.7 billion streams/progressive
download views per month inside professional, ad supported or free
content areas (excluding UGV) sold against inventory averaging 1.4 -
1.6 billion pre roll avails.
Pre roll is forecast to make up 26.7% of gross video ad spend in
2007 (excluding pre roll or interstitial units sold against long-form
content), and 28.5% in 2008.
By contrast, embedded or in-page placements make up an estimated
58.8% of gross billings in 2007, and forecast at 55.9% in 2008.
Based on demand indicators, including high sell out rates, rich
CPMs and trained cross-platform sales teams, inventory sold against
long-form TV shows published by major networks will grow substantially
over the next few years.
In game video ads are forecast to grow faster than the overall
market. UGV is expected to generate noteworthy ad dollars,
particularly from embedded video placements, but continued hesitation
on the part of brands and agencies to tackle the chaos of the category
suggests incremental steps toward mainstream exploitation.
CPC (cost per interactive click) applications which enable screen
over lays and or crawls are being deployed and finding some traction,
and could become regular features on larger aggregated catalog sites
such as Amazon.com, music video sites and premium content sites
published by the networks.
The report presents detailed question and answer sessions and
profiles with syndication platforms, video application providers,
sites, networks, music radio broadcasters, UGV ad networks, audio and
video rep firms and more.
Companies Mentioned:
- Advertising.com Video Network
- Doubleclick/Klipmart
- Eyeblaster
- Eyewonder
- Feedroom
- IGA Worldwide
- Origin Digital
- Pointroll
- Remnant Avails
- Tremor Media
For more information visit
http://www.researchandmarkets.com/reports/c79734
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Copyright Business Wire 2008
