NEW YORK, NY, Nov 16 (MARKET WIRE) --
DoubleVerify, the pioneer and worldwide leader in online media
verification, today announced that Collective Media, interCLICK, Traffic
Marketplace and Undertone Networks have become DoubleVerify media
partners. The announcement was made at the IAB Ad Operations Summit in
New York City. The four online advertising leaders, selected by
DoubleVerify, have closely integrated with DoubleVerify and offer
"DoubleVerified" campaigns to advertisers on select campaigns, using
DoubleVerify's BrandAssure product. Verification criteria for each partner
will include: detection of placements within inappropriate sites and/or
content (as determined by advertiser) and approved sites.
"Our media partners have taken a major step in proving their
accountability and transparency to the marketplace, by partnering with
DoubleVerify to verify select campaigns," says Oren Netzer, Co-Founder
and CEO of DoubleVerify. "'Trust us' say many networks and media
companies but trust is built on true transparency, not promises. Proven,
third-party verification by DoubleVerify is the only way to ensure brand
safety, compliance and accountability."
DoubleVerify ensures that advertisers that are offered "DoubleVerified"
campaigns receive a pre-campaign report clearly indicating verification of
their campaign and stating the verification scope, as well as additional
periodical delivery reports from DoubleVerify. If any non-compliance is
discovered, it will be reported to the media partner and client for prompt
remediation to guarantee brand integrity.
"Collective Media has always provided quality over quantity by delivering
premium, transparent inventory to our clients. By partnering with
DoubleVerify, the leader in third-party online media verification, as well
as adding in our own internal safeguards, we'll continue to lead the
pack," says Jerome FitzGibbons, Executive Vice President, Collective
Media.
"interCLICK has been the pioneer in ad network transparency," says
interCLICK President Michael Katz. "Utilizing a third-party trusted
source, like DoubleVerify, not only reinforces our model, but allows us
to take it to the next level."
"The addition of DoubleVerify's accountability technology to our own suite
of compliance tools confirms to our clients that we are committed to brand
safety -- and we have independent, third-party reporting to prove it,"
says Jim Waltz, President of Traffic Marketplace. "Our advertisers and
agencies can rest assured that their dollars are well spent, because with
the help of DoubleVerify's accurate, unbiased reporting, Traffic
Marketplace is 100% transparent."
"There's a tremendous need for greater accountability in the online
advertising industry," says Michael Cassidy, CEO, Undertone Networks. "Our
work with DoubleVerify provides agencies and marketers with independent
verification on campaigns, which we hope will help draw more brand dollars
into the online market."
Founded in May 2008, DoubleVerify customers and partners are a who's who
in media and advertising. Brands utilizing DoubleVerify include 30 of the
top 100 online spenders, as well as leading agencies.
DoubleVerify (www.doubleverify.com) is the worldwide online media
verification solutions provider. DoubleVerify provides agencies,
marketers, publishers and ad networks with the first fully automated,
fully authenticated, third-party verification solution for internet
advertising transactions. Implementation benefits include increased
advertising accountability by detecting and preventing waste or misuse of
advertising budgets. As a result, advertisers and their agencies can take
proactive measures and maintain brand reputation, while increasing
accountability. DoubleVerify monitors billions of advertising
transactions per month for major Fortune 500 marketers. DoubleVerify is
headquartered in New York City, with engineering offices in Tel Aviv,
Israel. Investors in DoubleVerify include Blumberg Capital, First Round
Capital and Genacast Ventures.
George H. Simpson
203.521.0352
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