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Research and Markets: Indian Retail Industry - SWOT Framework Analysis

Mon Nov 16, 2009 10:47am EST
DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/b71dce/indian_retail_indu) has
announced the addition of the "Indian Retail Industry - SWOT Framework Analysis"
report to their offering. 

Huge population, increasing per-capita income and changing consumer habits - all
these developments have culminated in the booming of the retail sector in India.
The majority of retail sales take place through the unorganized sector, which is
stores that are popularly known as the kirana, or the mom-and-pop-up stores. The
organized retail sector that constitutes highly organized malls presently does
not enjoying any significant share of the market revenue but it is estimated
that future belongs to the organized retail sector in India. 

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project
and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective. 

The aim of any SWOT analysis is to identify the key internal and external
factors that are important to achieving the objective. SWOT analysis groups key
pieces of information into two main categories:

* Internal factors - The strengths and weaknesses internal to the organization. 
* External factors - The opportunities and threats presented by the external
environment.

Key Topics Covered:

* A. Executive Summary 
* B. A Brief Profile of the Industry 
* C. SWOT Framework Analysis 
* C.1 Strengths to Build Upon 
* C.2 Weaknesses to Overcome 
* C.3 Opportunities to Exploit 
* C.4 Threats to Overcome 
* D. Glossary of Terms

For more information visit
http://www.researchandmarkets.com/research/b71dce/indian_retail_indu

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716 

Copyright Business Wire 2009



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