Experienced Team Drives Commercialization of Affordable, High-Quality
Plasma-based Digital Radiography Equipment
RAANANA, Israel--(Business Wire)--
EDGE Medical Devices, the developer and manufacturer of Plasma DR flat-panel
detector technology, today announced the appointments of Rick Sbordone as Vice
President of North American Sales and Dr. Guy Ohad as Vice President of
International Sales. These appointments will enable EDGE to address the
underserved market for affordable, high-quality digital radiography equipment.
Sbordone and Ohad will develop worldwide distribution partnerships with VARs,
Integrators and OEMs for the company`s new Quix detector and Universal Retrofit
Kit.
Mr. Sbordone joins EDGE with more than 25 years of experience in the medical
technology industry, with companies such as Philips Healthcare, Imaging Dynamics
Company and Swissray America. In his position at EDGE, Mr. Sbordone will develop
channel partners and build market share throughout North America for EDGE`s
expanding digital radiography product line.
Dr. Ohad has more than 15 years of experience in the medical device industry and
is a professionally trained radiologist. He joins EDGE from Orex Computed
Radiography, a division of Carestream Health, Inc., where he managed
distribution and held various senior-level positions, achieving market-share
leadership. Dr. Ohad brings sales, technical, clinical and industry expertise to
the job of developing an international channel and expanding the global account
base for EDGE DR solutions.
"With the commercialization of Plasma DR and the financial backing of Israeli
medical device investment firm, Accelmed, EDGE has been able to acquire the
industry`s most respected sales talent. The depth of industry knowledge,
relationships and skills that Sbordone and Ohad bring to EDGE will enable us to
aggressively build a worldwide distribution channel and realize our vision of
delivering high-quality, affordable DR to hospitals and imaging centers around
the globe," said EDGE Medical Devices CEO and President, Dr. Albert Zur.
About EDGE Medical Devices
EDGE Medical Devices (www.edge-medical.com) is the developer and manufacturer of
Plasma DR flat-panel X-ray detector technology for digital radiography. Plasma
DR offers a price/performance breakthrough by eliminating the complex active
matrix array technology used for image readout in other flat-panel detectors.
EDGE works with VARs, Integrators and OEMs to bring high quality digital
radiography to all diagnostic imaging settings, from private imaging facilities
to community hospitals to major medical centers.
EDGE Medical Devices
Rochelle Nemrow, 877-387-3343 x104
Public Relations
rnemrow@EDGE-medical.com
Copyright Business Wire 2009
