Easy-To-Use Design Tool Takes Users From Inspiration To Action with Virtual
Project Planning and Decorating
NEW YORK, March 19 /PRNewswire/ -- PointClickHome.com, the comprehensive
shelter network from Hachette Filipacchi Media U.S. (www.hfmus.com) has
partnered with DesignMyRoom.com, a virtual interior design and decorating
website, to help visitors who are in home makeover mode go from "inspiration
to action" and enable advertisers to reach in-market consumers via interactive
product placement.
By partnering with DesignMyRoom.com, PointClickHome.com will offer users a
unique experience, allowing them to interact virtually with thousands of
products from trusted brands in their own personal and creative way. Users can
visualize countless design and decorating options by dragging and dropping
images of actual products from sponsors including Armstrong, Benjamin Moore,
Kohler, Smith + Noble, and Whirlpool into room scenes, get product
information, start estimating renovation costs, and buy their chosen products
and accessories.
PointClickHome.com users will also have access to inspiring ideas, advice
and tips from DesignMyRoom.com's featured designers, including host Robert
Verdi, Eric Cohler, Benjamin Noriega-Ortiz and Amy Lau. These top design
professionals have created fabulous virtual rooms and will provide fresh
insights on blogs and feedback on room projects.
"This is a comprehensive design tool that takes PointClickHome users from
inspiration and project planning to product purchase by allowing them to see
how real products will actually look -- all mixed together -- in one room, get
additional information on the products they like, and even purchase those
products," said James Hickey, Editorial Director of PointClickHome.com.
"Advertisers recognize the enormous potential of this kind of interactive
product placement. This gives marketers the opportunity to put their products
virtually into the hands of action-oriented consumers," said Laurence
Oberwager, VP/Publisher PointClickHome.com. "There is no better tool for
advertisers to reach consumers at the 'moment of truth.'"
"DesignMyRoom.com represents a new model for shelter media on-line, where
homeowners collaborate on decorating projects using advertisers' products as
an integrated part of the experience. It's exactly what online shelter media
needs. And Hachette's deep shelter presence and innovative culture makes them
a perfect partner for us," said Jesse Engle, VP/Business & Product
Development, Swatchbox Technologies.
PointClickHome.com is a comprehensive shelter web network, uniting content
and data from HFM U.S.'s shelter brands: ELLE Decor, Metropolitan Home, HOME,
Kitchens & Baths, Remodeling & Makeovers, Budget Decorating, Walls, Windows &
Floors, and Gardening & Deck Design; and providing consumers with access to
all the resources and creative tools they need to design and make buying
decisions.
DesignMyRoom.com is the "easiest place to design your space." The site was
created by Swatchbox Technologies, a leading developer of virtual design tools
for the home. More information about Swatchbox Technologies is available at
www.swatchbox.com.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and
targeted media products reach nearly 60 million consumers through magazines,
online and mobile content. The company's editorial hallmarks are trusted
expert content along with independent product testing. Our prestigious brands
fall into five sectors and include: Automotive (Car and Driver, Road & Track,
Jumpstart Automotive Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor,
Home, Metropolitan Home, PointClickHome, and Special Interest Publications
Group); Women & Health (Woman's Day and Woman's Day Special Interest Group)
and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular
Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing
initiative packages these assets across brands and platforms with customized
marketing programs. HFM U.S. is part of Lagardere's (www.lagardere.com) media
division Lagardere Active, a producer of special interest content in over 40
countries.
SOURCE Hachette Filipacchi Media U.S.
Anne Janas, SVP, Corporate Communications, +1-212-767-5810, ajanas@hfmus.com,
or Jill Simmons, Senior Manager, Corporate Communications, +1-212-767-6062,
jsimmons@hfmus.com, both of Hachette Filipacchi Media U.S.
