Private Sale Website will Offer Unique Access to Breakthrough On-line Shopping
Experience
NEW YORK, July 6 /PRNewswire/ -- Hachette Filipacchi Media U.S. (HFM U.S.),
publishers of ELLE.com, today announced that it has formed a strategic
partnership with Rue La La, a leading private sale website. Through the
partnership with HFM U.S., Rue La La will provide ELLE.com visitors with
access to invitation-only, limited time, private sales of premium designer
brands and lifestyle experiences
(http://www.elle.com/Fashion/Fashion-Spotlight/ELLE-Designer-Sales ). This is
the first media partnership for Rue La La.
ELLE.com visitors and email subscribers will be provided a unique opportunity
to shop private sale Boutiques of their favorite designers. Each Boutique is
available online for 48 hours and features merchandise and services at
discounted prices. Members who join Rue La La through ELLE.com will have
access to "Editors' Picks" Boutiques which will be selected by ELLE's renowned
editorial fashion team led by ELLE VP, Editor in Chief Roberta Myers.
Women with a passion for fashionable lifestyles have consistently turned to
ELLE.com for information on the latest trends and insights on well-known as
well as up-and-coming designers. The Rue La La co-branded Boutiques
complement the designers and lifestyle content featured on ELLE.com. Through
the partnership with Rue La La, ELLE.com visitors will now be able to directly
access these brands in a new and exciting way.
"ELLE.com users love to shop online," says Anna Pezik, executive editor of
ELLE.com. "Through our editor-selected Rue La La private sales, we are
connecting our audience with the designers she loves, keeping her style chic
and modern."
"Rue La La has revolutionized how consumers are shopping online," said Ben
Fischman, CEO Retail Convergence, parent company of Rue La La. "We are
excited about this partnership and the opportunity to bring together
ELLE.com's recognized editorial leadership with the most innovative ecommerce
business model. ELLE.com's visitors are the first to recognize fashion and
shopping trends and through this partnership they will continue to stay one
step ahead by accessing their favorite designers and lifestyle brands in the
newest and most exciting shopping experience."
About ELLE
ELLE is the largest fashion magazine in the world, with 42 editions on five
continents. It is also the foundation of numerous brand extensions, including
ELLE DECOR (25 editions), ELLE A Table (five editions), ELLE Accessories
(seven editions) and ELLE.com (20 websites).The U.S. edition reaches an
audience of 5.1 million readers, who find in ELLE style and substance with an
independent point of view. ELLE is published by Hachette Filipacchi Media U.S.
(HFM U.S.).
About RueLaLa.com
Rue La La (RueLaLa.com) is an exclusive, invitation-only online destination
where members discover premier-brand, private sale boutiques, each open for
just two days. New Boutiques open each day at 11:00 a.m. (EST) and feature a
well-edited collection of sought-after offerings from the best brand names in
the world at 50-80% below retail. From coveted "must haves" to the discovery
of something unexpected, Rue La La offers access to apparel and accessories
for both men and women, items for the home and experiences to indulge in at
private sale prices from the convenience of your desktop.
About Hachette Filipacchi Media U.S. (HFM U.S.) (www.hfmus.com)
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers' passions and
lifestyles through trusted, expert content that entertains and inspires on all
media platforms. Illustrated with extraordinary images, these engaging
editorial environments combine with highly-targeted demographics and scale to
create rich opportunities for our advertisers. Our prestigious brands fall
into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group
(ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman's
Day, Woman's Day Special Interest Publications); Automotive (Jumpstart
Automotive Media, Car and Driver and Road & Track) and Motorcycling (Cycle
World). HFM U.S. is part of Lagardere's (www.lagardere.com) media division
Lagardere Active, a producer of special-interest content in more than 40
countries.
SOURCE Rue La La
Pam Morris, ALISON BROD PUBLIC RELATIONS, +1-212-230-1800,
Pam@alisonbrodpr.com; or Anne L. Janas, SVP, Corporate Communications,
Hachette Filipacchi Media U.S., +1-212-767-5810, ajanas@hfmus.com
