EINDHOVEN, The Netherlands, November 6 /PRNewswire/ -- NXP Software, a
leader in mobile multimedia, participated in the "Taste 2009, blending design
and technology" initiative during the recent Dutch Design Week, the
Netherlands' leading design event. "Taste 2009" allowed NXP Software to
gather direct feedback from visitors including designers, developers,
students and the general public. To gather end-user insights and feedback,
the company conducted a user survey on one of its voice product concepts and
ran interactive demos, for instance the LifeVibes(TM) LifeCapture application
that lets users shoot, shape and share their own videos on social networks
like YouTube.
Over the last few years, design has entered the world of mobile devices
in a big way. Phones now carry names of fashion or car brands. Alongside the
look, the user experience has also become ever more important. It's a trend
that will only intensify as more applications and services become available
for phones, making the flexibility and quality of both hardware and software
design crucial.
"For companies that get this right, there will be a wealth of
opportunities," says Peter van de Berg, Marketing Director of NXP Software.
"Given these trends, participating in an event like Dutch Design Week was a
natural step for us as we explore innovative LifeVibes concepts in multimedia
user experiences for mobile devices. The feedback gathered will enrich our
ideas, helping us combine concepts and technologies into functional and
exciting end-user experiences."
Major platform for innovative design
Dutch Design Week (which took place from 17-25 October 2009) is the
largest design event in the Netherlands and an important platform for both
up-coming and established designers. The nine-day event hosts numerous
lectures, workshops, openings, product launches, seminars and exhibitions.
Its blend of design, usability and technology generates extensive interaction
between designers, developers and the general public.
This year some 290 individual events were held at 60 locations,
attracting 115,000 visitors. "Taste 2009" took place at the High Tech Campus
in Eindhoven. The city always has a particularly rich set of activities and
the 2009 edition created an ideal forum for the sharing of visions, concepts
and applications with a visionary but also critical audience.
About NXP Software
NXP Software is an Independent Software Vendor (ISV) with worldwide local
sales and support. It specializes in innovative multimedia solutions to help
mobile device and consumer electronics manufacturers deliver vibrant,
easy-to-enjoy multimedia experiences that truly stand out from the crowd. NXP
Software has established strong partnerships with key vendors to ensure
optimum flexibility, ease-of-integration and interoperability between
hardware and software platforms. Its LifeVibes(TM) software is used in over
650 million mobile devices, making the company the market leader in software
solutions for mobile multimedia. LifeVibes(TM) is a trademark of NXP Software.
Website: http://www.software.nxp.com
SOURCE NXP Software
For further press information, please contact: NXP Software B.V., Email :
info.software@nxp.com, Tel: +31-6-10035349
