Genuine Dead Sea Cosmetics Guarantee: The Dead Sea Products' Quality Label
Will be Presented Tomorrow in Pennsylvania Hotel, New York City
Twenty of the world's leading Dead Sea cosmetics manufacturers will be
visiting New York, October 28 -29, for meetings with the major chains and
buyers
NEW YORK, Oct. 27 /PRNewswire/ -- A range of genuine Dead Sea cosmetics will
be displayed on October 28-29 at the Pennsylvania Hotel, New York City.
Companies' products will be on show and meetings arranged with potential
buyers and major chains. According to Mira Geshel, Executive, Cosmetics
Division in the Israel Export & International Cooperation Institute, dozens of
meetings have already been scheduled with the leading Spa chains in New York,
plus distributors and retailers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091027/HS98869-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20091027/HS98869-b )
The Israel Manufacturers Association developed the quality label for Dead Sea
products with the aim of drawing a line between the original Dead Sea
cosmetics manufacturers and the pirate industry. Manufacturers of genuine Dead
Sea products, including mud, lotions, creams, and spa products, guarantee
protection, sustainable moisturization, and even eternally young skin. They
are required to prove that the source of a mud mask is actually the Dead Sea
and not some nearby stream, and that the expensive face cream actually
contains an appropriate concentration of minerals from the lowest sea in the
world - not just table salt!
"The main criterion for being awarded the label is the Dead Sea mineral
content," explains Nurit Feibisch-Josef, in charge of the cosmetics branch at
the Manufacturers' Association. "Bath salts or mud must contain almost 100%
Dead Sea material, while skin products for sensitive areas such as the face
and eyes require low concentrations. Either way, the amount must be
significant." Feibisch emphasizes that "we shall be refusing labels to
companies that do not meet the criteria throughout the whole process."
The event has been organized by The Israel Export & International Cooperation
Institute and the Israel Manufacturers' Association, with the help of the
Israel Economic Mission in New York.
Manufacturers with the quality label who will participate in the event
include, B4U, Biscol, CANAAN - CHIC COSMETIC, InterCosma, Odeyah, Paloma Dead
Sea, Sea of Spa - Dead Sea, Spa Cosmetics, Spider Pharm Industries, etc.
For further details, please contact:
Hanna Kamionski
Marketing Director Consumer Products
Israel Economic Mission
Direct Dial: (212) 499-5624
E-mail: hanna.kamionski@israteltrade.gov.il
Website: www.israeleconomicmission.com
SOURCE The Israel Export & International Cooperation
Hanna Kamionski, Marketing Director Consumer Products, Israel Economic
Mission, +1-212-499-5624, hanna.kamionski@israteltrade.gov.il
