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Silicon Optix's Realta HQV Video Processor Selected for Gefen's Newest Video Processing...

Mon Feb 11, 2008 12:06pm EST
Silicon Optix's Realta HQV Video Processor Selected for Gefen's Newest Video Processing Solution

SAN JOSE, Calif.--(Business Wire)--
Silicon Optix, the leader in advanced video processors, announces
that connectivity solutions provider Gefen will use Realta HQV(TM) to
power its new scaler solution, the Gefen TV Scaler Pro. Using the
power of Emmy(R) award-winning HQV processing, the Gefen TV Scaler Pro
can be connected to set-top boxes, DVD players or any piece of video
equipment, providing an instant upgrade to HQV image quality in a very
cost effective package. The result is dramatically improved picture
quality with a simple one-box addition.

   "We selected the Realta HQV video processor for its dynamic design
and unbelievable processing power," said Hagai Gefen, President and
CEO of Gefen Inc. "The Gefen TV Scaler Pro provides the very best
picture quality, allowing consumers to boost the performance of their
current system regardless of video source, instead of feeling they
should replace components to keep up with the latest advancements."

   Silicon Optix's Emmy(R) award-winning HQV processing delivers the
sharpest and most detailed HD images possible by utilizing features
such as true 1080i-to-1080p HD deinterlacing, and a sophisticated
multidirectional diagonal filter that ensures video free from jagged
edges. HQV also does an incredible job of making SD material approach
HD quality by employing advanced scaling, per-pixel detail
enhancement, and noise reduction technology that removes noise and
artifacts caused by compression.

   "Gefen is the first to deliver HQV to the mainstream by way of its
Gefen TV Scaler Pro," said Jim Mannos, President and CEO of Silicon
Optix. "We're thrilled Gefen has chosen Realta HQV for this
revolutionary product."

   The Gefen TV Scaler Pro offers an extensive set of selectable
input and output ports to enable a plug and play solution that works
with the widest assortment of equipment. This includes dual HDMI v1.3,
component, S-video and composite inputs, as well as an HDMI v1.3
output for an easy connection to any digital television. Optional
digital audio support complements the selection of video for an
engaging audio/video environment. Once connected, whatever source is
selected may be up and down scaled with impressive video refinements
to ensure the most vivid imagery possible. Enclosed in the new Gefen
TV product line packaging, the Gefen TV Scaler Pro (MSRP $699) is
designed for both prosumers and industry savvy consumers who demand
the very best from their high definition audio and video systems.

   For more information about HQV processing, please go to
www.HQV.com.

   About Silicon Optix

   Silicon Optix is a leader in high-performance video processing and
unique and proprietary geometry processing IC solutions delivering
Hollywood Quality Video (HQV). Silicon Optix ICs can be found in
top-tier consumer-electronics products such as high-resolution
displays, premium DVD players, ultra-thin RPTVs, and front projectors.
Teranex, a division of Silicon Optix, is a leader in programmable
video processing systems-level solutions for the professional
broadcast and postproduction markets. Silicon Optix is headquartered
in San Jose, California, with offices around the world. For more
information, visit www.siliconoptix.com, www.teranex.com, and
www.hqv.com.

   About Gefen:

   Gefen delivers advanced technologies with multi-platform
extension, switching, distribution and conversion capabilities. Gefen
equipment is valued around the world in professional A/V, information
technology and consumer electronics/home theater environments. Their
add-on hardware maximizes functionality by enabling systems to operate
beyond their original capabilities. A selection of high quality
cabling is also available. Visit www.gefen.com for detailed product
information.

   Realta(R) and HQV(R) are registered trademarks of Silicon Optix.
Emmy(R) is a registered trademark of the Academy of Television Arts &
Sciences (ATAS/NATAS). Other product or service names mentioned herein
are the trademarks of their respective owners.

Media Contact
Nicoll Public Relations
Sue Toscano, 781-762-9300
sue@nicollpr.com
or
Company Contact
Silicon Optix
Melinda DeNicola
melinda@siliconoptix.com
or
Investor Relations Contact
Shelton IR
Beverly Twing
btwing@sheltongroup.com

Copyright Business Wire 2008



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