Combination of the leading channel media group and channel development group
creates one-stop shop for channel acceleration
NEW YORK, Aug. 19 /PRNewswire/ -- Channel Insider, a multimedia suite of
IT reseller news and market intelligence published by Ziff Davis Enterprise,
and Amazon Consulting, the leading channel consulting and professional
services company, have entered into an exclusive strategic partnership to help
IT vendors, original equipment manufacturers and value-added resellers
accelerate their channel sales.
Under the terms of the agreement, Amazon Consulting, a Mountain View,
CA-based firm specializing in the design, implementation and automation of
partner models will be Channel Insider's exclusive provider of channel
professional consulting. Amazon Consulting and Channel Insider will also
collaborate in the development of market intelligence and research, events and
new media offerings aimed at both vendors and resellers.
"This strategic partnership brings together two leaders in the channel to
augment and enhance our mutual capabilities," said Lawrence M. Walsh, vice
president and group publisher of Channel Insider. "Through our partnership, IT
vendors will have one stop for the professional and media services and
products they need to design and implement high-performing channel programs."
Channel Insider and Amazon Consulting have long enjoyed an informal
partnership of sharing content and cooperation on events. The two companies
have already launched a series of research projects designed to more deeply
define the current challenges in the IT reseller channel and the dynamics of
the marketplace. The first fully integrated research project on IT and channel
labor trends is scheduled for release in mid-September.
"Amazon Consulting is delighted to collaborate with an industry leader
like Channel Insider," said Diane Krakora, CEO of Amazon Consulting. "This
alliance gives vendors a full suite of consulting services, research studies,
and promotional opportunities to reach, recruit and retain high performing
channel partners."
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information
resource. Millions of technology buyers rely on our relevant, objective
content to identify the right solutions for their organizations. Over 300
technology companies, from industry giants to emerging start-ups, rely on our
contextual content, marketing, and audience development expertise to compress
sales cycles and lower their go-to-market costs. Leading brands include
Channel Insider, Baseline, CIO Insight, eWEEK, Baselinemag.com,
CIOInsight.com, eWEEK.com, WebBuyersGuide.com, and the Developer Shed network.
Ziff Davis Enterprise has proven marketing solutions for branding, engagement,
and face-to-face events. Our products include print and online advertising,
eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows,
events, and custom media services. Ziff Davis Enterprise has a global
database of 4 million users representing an unparalleled community of business
and technology professionals, developers, and the channel.
About Channel Insider:
Channel Insider is dedicated to the providing IT resellers and partner
community with the technology and market intelligence to increase revenues and
grow their businesses. Channel Insider addresses the $450 billion marketplace
populated by more than 225,000 solution providers, services companies,
independent software vendors, distributors, custom application developers,
system builders, managed services companies and technology consultants.
Channel Insider's rich news and analytics Web site, case-study and technology
review magazine, market trends research, and virtual and face-to-face events
provide its readers with a 360-degree view of the North America reseller
channel. As a result, Channel Insider has the most robust and engaged channel
audience.
About Amazon Consulting LLC
Amazon Consulting, LLC is wholly dedicated to helping organizations in the
technology industry increase profitability by effectively developing and
leveraging their ecosystem partnerships. To learn more about Amazon
Consulting's service offerings or hosted portal solution, PartnerPath, please
visit www.amazonconsulting.com.
SOURCE Ziff Davis Enterprise
Stephanie McCarthy of Ziff Davis Enterprise, +1-978-647-6030,
Stephanie.Mccarthy@ziffdavisenterprise.com; or Monie TenBroeck of Amazon
Consulting, LLC, +1-650-480-4061, mtenbroeck@amazonconsulting.com
