Publishers: Get Content On Demand with Helium Marketplace

More Than 100,000 Freelancers at Your Fingertips
ANDOVER, Mass.--(Business Wire)--
Helium (www.Helium.com), the leader in citizen journalism, today
announces the official launch of Helium Marketplace, delivering custom
content on demand to publishers of all sizes and in all genres. Helium
Marketplace successfully exits its beta period with thousands of
articles purchased by more than 100 publishers. Helium has attracted
more than 100,000 active freelance writers since its inception in
2006, making it a fast and easy resource for publishers to source
content when they want it.

"Our partnership with Helium has allowed us to tap into the
creativity of our readers, and has been a great tool to broaden our
interactive community," said Michael Schroeder, publisher and COO,
BostonNOW. "The diversity and quality of the responses we've received
has been amazing. No other method has provided the responsiveness
Helium has so quickly."

Publishers feature titles at Helium and set the guidelines,
deadlines and the article price. Helium writers then self-select and
compete to write the best articles. Through the wisdom of many, every
article gets rated by the community and the highest quality articles
rise to the top. Publishers select the articles that they want to
publish from a rank-ordered list.

"Helium is a prime example of crowd-sourcing," said Mark Ranalli,
president and CEO of Helium. "Helium Marketplace gives print and
online publishers of all sizes the opportunity to field from a diverse
community of writers. It takes the work out of managing the freelance
process, alleviating publishers from interviewing candidates and
reviewing portfolios."

Helium is a revolutionary content-creation engine where writers
publish on virtually every topic, ranging from pop culture to
politics. Publishers can source content on topics like "The truth
behind Valentine's Day", "The effects of media on American society",
"How to befriend a local on your trip abroad", and more.

"Helium is a seemingly unending pool of quality writers and great
content. Whether I am looking to meet daily content needs or gather
informed, well-written articles, it's assuring to know that a pool of
top-notch material is just a click away," said Adrian Keys, publisher
and managing editor of JollyJo.com."

Every article at Helium is sorted for quality by its community of
writers in a simple, yet effective A versus B comparison. Writers rate
articles in the topic areas that they write in. Then, after many
ratings by many people, quality content rises to the top. Publishes
can source content from the most highly ranked articles written on
every one of their topics.

"The demand for content will only become greater in the years
ahead. Helium not only has an opportunity to meet the needs of
publishers seeking one article at a time, but also the needs of
publishers looking to develop full-content publications," said Keys.

To learn more about Helium Marketplace, go to
www.Helium.com/marketplace.

About Helium

Helium connects members with real-world knowledge through citizen
journalism. Helium goes beyond search, bringing together real advice
from real people on a wide variety of topics. Helium combines citizen
journalism with a simple yet highly effective peer-rating process
which pushes the best content to the top, whether there are 5 or 500
articles on a topic. Described as "About, Yahoo Answers and Wikipedia
all rolled into one," by Search Engine Journal, Helium is a fun
community for people who are passionate about a topic to read, write
and rate articles and be rewarded for their efforts. Try it now at
www.Helium.com.

Steve Simon PR
Jason Ovitt
P: 847.415.9326
E: jovitt@sspr.com
or
Marketing Communications Manager, Helium
Kristin Webb
P: 978.474.5074 x226
E: press@helium.com

Copyright Business Wire 2008