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Cadillac Escalade Hybrid Launch Underway

Fri Aug 8, 2008 9:00am EDT
First-Ever Hybrid on a Large Luxury SUV Begins U.S. Sales this Month

DETROIT, Aug. 8 /PRNewswire/ -- The launch of the world's first hybrid
applied to a large luxury SUV, the 2009 Cadillac Escalade Hybrid, begins this
month. Achieving a 50-percent improvement in fuel economy in city driving,
Escalade Hybrid arrives at Cadillac dealerships in the United States with an
MSRP of $71,685. That represents a premium of only $3,600 over a
comparably-equipped Escalade.
    "In a changing marketplace emphasizing fuel economy technology, Cadillac
is proud to be the only luxury brand offering a hybrid in this segment," said
Jim Taylor, Cadillac general manager.
    Escalade Hybrid features GM's advanced Two-Mode Hybrid technology,
enabling EPA fuel economy ratings of 20/21 miles per gallon (city/highway).
The hybrid system can operate the vehicle entirely on battery-electric power
during idling or low-speed driving situations. Escalade Hybrid also
incorporates Active Fuel Management technology that enables the Vortec V-8
engine to operate on only four cylinders in certain driving conditions to save
fuel. Escalade Hybrid is offered as a total package, including nearly all
available luxury and technical features as standard. The two extra-cost
options are four-wheel drive and power running boards.
SOURCE  General Motors Corporation

David Caldwell of Cadillac Communications, +1-313-665-7252,
david.caldwell@gm.com



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