11 ASPIRING AIDES COMPETE TO WORK FOR ONE OF THE WORLD'S GREATEST
ENTERTAINMENT ICONS
NEW YORK, Oct. 16 /PRNewswire/ -- In the midst of a giant recession, at least
one person's still hiring--Sean "Diddy" Combs. VH1's "I Want to Work for
Diddy" is back for its second season, and Diddy is again on the hunt for the
one assistant able to meet his super-high standards. A batch of 11 new
hopefuls will be granted the opportunity to battle it out for one of
entertainment's toughest jobs. "I Want to Work For Diddy 2" premieres Monday,
November 2 at 10 PM ET/PT.
After an exhaustive nationwide search, VH1 found 11 determined young men and
women with the raw potential to flourish under the wing of one of the world's
most demanding CEOs. Each one-hour episode showcases a range of challenges,
many based on the real life experiences of Diddy's previous assistants.
"Last season I was hands off and left it to the judges," says Diddy. "This
season I'm taking a foot in ass, all over your brain approach to finding this
assistant."
The applicants must do their best to impress not only Diddy but an
intimidating panel of judges. Back from Season 1 are: Bad Boy executive Phil
Robinson, Diddy's ultimate henchman, and former Diddy assistant Capricorn
Clark, now global brand director for Sean "Diddy" Combs.
This season they will be joined by Diddy's mentor, the renowned business
entrepreneur Andre Harrell, founder and president of Uptown Records.
Throughout the season, Diddy will share his business acumen with viewers by
setting up a series of challenges that test the skills of business efficiency
and perseverance.
Who will win the coveted title of Diddy's assistant? Tune in for all the tears
and meltdowns as we find out. Beginning Monday, October 26, fans can catch a
sneak peek of the season's first episode on VH1.com - one week before the
on-air premiere. Subsequent episodes will be available on VH1.com the morning
after they air. Additional video content from "I Want to Work for Diddy 2"
including extras from each episode will be available on VH1.com and on VH1
Mobile throughout the season.
For more information on "I Want To Work For Diddy 2," please log onto VH1.com.
"I Want To Work For Diddy 2" is executive produced by Banks Tarver and Ken
Druckerman for Left/Right Inc. with Jeff Olde, Shelly Tatro, Danielle Gelfand
and Kari McFarland serving as executive producers for VH1.
*All Times ET/PT
Contacts: Surayyah McCarthy Chris Delhomme Michael Barrett
212-846-8433 310-752-8635 212-654-3060
VH1 connects viewers to the music, artists and pop culture that matter to them
most with TV series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in 90 million households in the
U.S. VH1 also has an array of digital channels and services including
VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on
VH1.com. Connect with VH1 at VH1.com.
SOURCE VH1
Surayyah McCarthy, +1-212-846-8433, or Chris Delhomme, +1-310-752-8635, or
Michael Barrett, +1-212-654-3060
