TORONTO, Jun 10 (MARKET WIRE) --
The Big 12 Conference and JumpTV (TSX: JTV) (AIM: JTV), a leading
broadcaster of live and on-demand sports video over the Internet, today
announced JumpTV will develop and host a completely redesigned video-centric web
platform to support the Big 12 Conference's online destination:
www.big12sports.com.
The Big 12 Conference encompasses seven states, over 45 million people and more
than
18 million television households within its geographic footprint.
The Big 12 Conference is yet another BCS partner of JumpTV and joins 15
other conferences including the Big East Conference, the Mid-American Conference
and
the Western Athletic Conference.
JumpTV will provide the Big 12 Conference with its unique One Fan Profile
end-to-end customer relationship management (CRM) solution which includes
arobust set of web tools, full site monetization through a skilled team of
marketers and well established distribution partnerships, as well as
across-the-board marketing and client support. JumpTV will also host a new
web backend and user interface for the Big 12 Conference. The new
big12sports.com website will feature a broadband video channel for live
andon-demand programming as well as e-commerce solutions such as auctions and
the official Big 12 Online store, all supported by JumpTV.
"JumpTV allows the Big 12 Conference to expand its reach beyond our
traditional television broadcast partnerships to fans online and provide a
unique sports viewing experience," said Tim Allen, Senior Associate Commissioner
of
the Big 12 Conference. "JumpTV will enable us to deliver an incredibly
immersive
online experience which includes television-quality event streaming along with
the user
interactivity the Web can provide."
The JumpTV One Fan Profile CRM solution for Big12sports.com includes:
-- Customized web publishing platform
-- Broadband video channel
-- E-commerce solution including merchandizing, auctions and mobile
-- Distribution of Big 12 content across the web as well as mobile and
IPTV devices
-- Community/social networking capabilities
-- E-marketing consultation and creative assistance
-- Corporate training and live, 24/7 support from JumpTV professionals
JumpTV's One Fan Profile solution is an integrated solution that will
enable the Big12 to track its users' activities, behavior and interests to
optimize the end-user experience and the commercial opportunity to Big 12
Conference.
"With the beginning of the collegiate sports season just 12 weeks away
thispartnership represents an incredible opportunity for JumpTV to deliver
fansof the Big 12 Conference a better and richer online experience," said Nada
Usina, President of JumpTV. "We have a robust tool set that empowers partners
like
the Big 12 to gain a deep understanding of their fans so they can effectively
market to them in the digital space. With our advanced video capabilities we
believe the Big 12 channel will be the one to watch."
The new site is slated to launch at www.big12sports.com in August 2008.
About JumpTV
JumpTV (www.jumptv.com) (TSX: JTV) (AIM: JTV) is a world leading broadcaster
of
live and on-demand sports video over the Internet. Each year JumpTV streams
more than 10,000 hours of premium live and exclusive coverage of college (NCAA),
professional and Hispanic sporting events to millions of fans globally.
JumpTV also delivers a broad set of internet services to its partners including
web hosting, live event video streaming, online ticket management and
e-commerce.
JumpTV gives fans a lifeline to their favorite sports content when, where
and
how they want it, wherever they are in the world.
About The Big12
The Big 12 Conference is made up of 12 institutions that have shared many
traditional rivalries throughout their histories. Member schools include
--Baylor University, University of Colorado, Iowa State University, University
of
Kansas, Kansas State University, University of Missouri, University of Nebraska,
University of Oklahoma, Oklahoma State University, University of Texas, Texas
A&M
University and Texas Tech University. The institutions created a league that
encompasses seven states, over 45 million people and more than 18 million
television households within its geographic footprint. The conference
conducts championships for 20 of its 21 sports.
Press Contacts:
JUMPTV
Jennifer Barron
JumpTV
Phone: 647-426-1243
Email: Email Contact
Marc Georges
Ricochet PR
Phone: 212-679-3300 x125
Email: Email Contact
JumpTV IR
G. Scott Paterson
Executive Chairman
Email: Email Contact
BIG 12 CONFERENCE
Rob Carolla
Director of Communications
Phone: 469-524-1011
Email: Email Contact
Copyright 2008, Market Wire, All rights reserved.
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