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New Technology Resource and Online Community, element14, Set to Enhance Electronic Design Engineers` Development Capabilities

Sun May 31, 2009 9:00pm EDT
LONDON--(Business Wire)--
element14, a new online technology resource and community for electronic design
engineers was launched today at www.element-14.com. This new website is
specifically created for electronic design engineers who are looking for a
wealth of unbiased technical information and tool-focused services in one source
to enhance their design and development capabilities. element14, unlike many
other engineering resource websites, uses web 2.0 functionality to facilitate
interaction, collaboration and information sharing among users. 

element14 provides a vast array of product data, design tools and technology
information, ensuring electronic design engineers worldwide have access to
necessary information when they need it. A true value added benefit of element14
is the ability to collaborate with select engineers about design techniques or
seek new technology developments from experts in the field. 

Users have their own unique login, allowing them to customise and personalise
their homepage with widgets of the applications they use most. 

Google Translate has been incorporated to facilitate even greater interaction
and enable users of different languages to converse in real time, breaking down
language barriers to help increase the availability of resources for this global
community. 

Users participate in the community by posting comments, podcasts and videos that
can help to drive traffic to their site, using referral links to raise awareness
about their individual profile, academia, technology development or business. 

"element14 provides a very much needed one-stop resource for electronic design
engineers," said Kevin Yapp, Chief Innovation Officer of Premier Farnell, the
organisation behind element14. "This website provides information on a wide
variety of technology materials with collaboration from a variety of electronics
suppliers, academics and other experts from around the globe. element14 is
specifically built for electronic design engineers, design students, suppliers
and journalists looking for the opportunity to share technical information and
have access to all the latest electronic design engineering resources." 

Editor`s Notes:

A high-resolution screenshot of element14, a fact sheet outlining element14`s
functionality and user benefits and customer testimonials detailing how
element14 is changing the face of the electronic distribution industry is
available by visiting: http://www.pinnaclecrc.com/element14/index.htm

About element14

element14 is a new, innovative information portal and eCommunity specifically
built for electronic design engineers. It provides product data, design tools
and technology information, whilst incorporating web 2.0 functionality to
facilitate communication, interaction, collaboration and information sharing
between colleagues around the world. Users can consult experts, discover trends,
post blogs, articles and comments in this world-wide forum. 

element14 is another innovative offering from Premier Farnell plc (LSE:pfl),
FTSE 250, a leader in multi-channel distribution and specialty services for
electronic design engineers throughout Europe, the Americas and Asia Pacific. It
has a stocked range of 450,000+ products, and access to 4,000,000 more items
from 3,500 top manufacturers. The company has group sales of £804.4m and over
4,100 employees globally. 

For more information about element14 visit: www.element-14.com. 



element14 PR:
Shannon Leano, +44 (0) 20 7851 4125
Strategic Project Coordinator
sleano@premierfarnell.com
or
Janice Fleisher, +001 (1) 773 907 5941
Communications Americas
jfleisher@newark.com
or
Claire Haikings, +44 (0) 133 2790101 ext 3433
Communications Europe
chaikings@farnell.com
or
Hui-Yun Chen, +65 6380 3239
Communications APAC
hychen@premierfarnell.com
or
Pinnacle Marketing Communications, Ltd:
Jonathan Roberts, +44 (0) 20 8869 9339
Account Director
j.roberts@pinnaclemarcom.com

Copyright Business Wire 2009



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