Paul Botto to Lead Brickfish`s Sales Team
SAN DIEGO--(Business Wire)--
Please replace the release with the following corrected version due to a
revision to the third paragraph, last sentence.
The corrected release reads:
BRICKFISH EXPANDS EXECUTIVE TEAM WITH NEW VICE PRESIDENT OF SALES
Paul Botto to Lead Brickfish`s Sales Team
Today Brickfish, The Social Media SolutionTM, announced the addition of Paul
Botto to the Executive Team. As Vice President of Sales, Paul is responsible for
world-wide revenue generation efforts working with major brands, corporations
and agencies.
"Paul is a seasoned digital media executive with extensive experience in online
measurement for the top brands and agencies around the world. We are honored to
have Paul join the Brickfish team to help solidify our position as a leader in
the social media space. With Paul`s experience, he will help advertisers and
agencies achieve success by building their social media practice around the
Brickfish Social Media Platform. Brickfish delivers best in class viral
distribution and social media measurement of user generated and branded content,
across the entire social Web. We will ultimately become a standard part of the
online advertising equation," said Nichole Goodyear, CEO and co-founder of
Brickfish.
Paul brings over 15 years experience in media and measurement, most notably at
Urchin Software Corporation where as Business Development Manager he helped
develop licensing models and closed partnerships that led to its acquisition by
GoogleTM. Once transitioned, Paul stood as Head of Analytics for the North
American Sales Organization at Google, where he worked with hundreds of Fortune
1000 companies as well as top agencies. He was also a driving force for Google
Analytics product development and business development efforts. His team
eventually covered all verticals and regions across North America and helped
transform Google ad sales into a consultative, metrics based engagement,
incorporating measurement expertise into key roles within the sales
organization, and building relationships, sales operations, and outreach that
dovetailed with online efforts to bring in hundreds of millions of dollars a
year in additional ad revenue.
"When I first saw Brickfish's user engagement platform I was really impressed by
what they had developed; a viral distribution platform that really works," said
Paul Botto, Vice President of Sales at Brickfish. "I immediately saw the power
of user generated content and the real engagement metrics delivered for notable
brands like Coach, Nike, BlackBerry, and Microsoft. The Brickfish solution
embodies the perfect partnership between social media and technology; a brand
can set up deliberate viral campaigns, get its target audience to market
peer-to-peer, and measure not just views but actual brand engagements - with
exacting standards. I am grateful for the opportunity to help to continue to
build Brickfish as the recognized leader in effective and measurable social
media marketing. It has truly been a long time coming for brands to have the
appropriate medium and platform to fully engage with their online targets."
For more information about Brickfish, please visit www.brickfish.com/company.
About Brickfish
Brickfish is the award winning social media solution that successfully creates
ongoing engagement and conversations with consumers using social media.
Brickfish provides brands a platform that energizes viral sharing among
consumers via the social Web. Consumers create brand friendly UGC and then
virally share that content with their vast social networks through widgets,
blogs, IMs, and more. All engagements are tracked with patent-pending Viral Map
and Geo View technologies, which provide detailed, real-time data on reach,
engagement, frequency, and viral activity across the entire Social Web and
geographically. Brickfish has launched successful campaigns for Microsoft, MTV
Networks, Nike, Victoria`s Secret, Samsung, Coach, Givenchy, The North Face,
Estee Lauder, Qualcomm, and many, many more, generating over 200 million
consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner and a
2009 OMMA Award winner for Best Viral Campaign.
Brickfish
Ashley Futak, 858-587-2530, x421
Ashley.Futak@Brickfish.com
Copyright Business Wire 2009
