Newer Technologies and Applications Drive Growth in Chinese Video Surveillance Camera Markets
BEIJING--(Business Wire)--The increasing acceptance of closed circuit television (CCTV),
decreasing prices of camera components, advancement in technology and
newer applications are some of the factors driving the demand for
video surveillance cameras in China. In the future too, as long as the
need for security and surveillance remains, opportunities for CCTV
systems will exist.
New analysis from Frost & Sullivan (http://www.autoID.frost.com),
Chinese Video Surveillance Camera Markets, finds that the market
earned revenues of $213.8 million in 2006 and estimates this to reach
$484.3 million in 2013.
If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants with an
overview of the latest analysis of Chinese Video Surveillance Camera
Markets, then send an e-mail to Amelia Wong, Corporate Communications,
at amelia.wong@frost.com with your full name, company name, title,
telephone number, fax number, and e-mail address. Upon receipt of the
above information, an overview will be sent to you by e-mail.
"Technological improvements are leading to newer features that
make the cameras more beneficial for end users," remarks Frost &
Sullivan Research Analyst David Ren. "In addition, new applications
which include baby care; aged care, plug-and-play CCTV systems, and
shop care are contributing to high demand in the market."
Given the increasing security threats, there is a simultaneous
rise in the awareness of CCTV products, which is translating into
greater demand for CCTV cameras.
Despite these positive trends, the level of competition in the
market is very high, thereby affecting the margins of manufacturers.
In this situation, manufacturers are introducing attractive features
such as price-offs, money-back guarantees, free trials, and bundled
product offerings to boost sales volumes.
Another factor affecting the growth of the market is the high
dependency of camera manufacturers on big suppliers for chips and
sensors. As a result, their production capacity utilization depends on
supplies from these companies, which can act as a deterrent to market
growth.
From the demand perspective, the market requires solutions instead
of products. Hence, companies whose core competency lies in one
product market need to acquire competencies in other aspects of the
value chain. This can be done through backward and forward
integration.
"Manufacturers that plan to enter a new market need to be familiar
with the standards prevalent in order to be able to produce and sell
in a standardized environment," says Ren. "Hence, substantial
investments in R&D will become necessary."
In addition, manufacturers would do well to identify gatekeepers
and influencers as well as the people who will test, install, and
operate the systems. Improving technological capabilities and dealer
relationships will also prove beneficial.
Chinese Video Surveillance Camera Markets is part of the Automatic
Identification & Security Growth Partnership Service Program, which
includes research services in the following markets: World video
surveillance equipment, European CCTV and video surveillance
equipment, and World video surveillance software. All research
services included in subscriptions provide detailed market
opportunities and industry trends evaluated following extensive
interviews with market participants. Interviews with the press are
available.
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Chinese Video Surveillance Camera Markets
P0F5
Frost & Sullivan
Corporate Communications - China
Amelia Wong, +86 21 5407 5783, ext. 8634
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Copyright Business Wire 2007
