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Priceline.com Added To S&P 500 Index

Fri Oct 30, 2009 9:16am EDT
NORWALK, Conn.--(Business Wire)--
Priceline.com (NASDAQ: PCLN) announced today that Standard & Poor`s will add
priceline.com`s common stock to the S&P 500 Index after the close of trading on
a date to be announced. Priceline.com will be added to the S&P GICS (Global
Industry Classification Standard) Internet Retail Sub-Industry index. 

The S&P 500 is an index of 500 large-cap common stocks actively traded on either
the NYSE or NASDAQ. In addition to the Dow Jones Industrial Average, the S&P 500
is one of the most widely followed indexes of large-cap U.S. stocks. 

Also this week, priceline.com announced that it had been added to the NASDAQ-100
Index, effective at the start of trading yesterday. 

About Priceline.comĀ® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online
travel services in 29 languages in over 78 countries in Europe, North America,
Asia, the Middle East and Africa. Included in the priceline.com family of
companies is Booking.com, a leading international online hotel reservation
service, priceline.com, a leading U.S. online travel service for value-conscious
leisure travelers, and Agoda.com, an Asian online hotel reservation service.
Priceline.com believes that Booking.com is Europe`s largest and fastest growing
hotel reservation service, with a network of affiliated Web sites. Booking.com
operates in over 70 countries in 24 languages and offers its customers access to
over 71,000 participating hotels worldwide. 

In the U.S., priceline.com gives customers more ways to save on their airline
tickets, hotel rooms, rental cars, vacation packages and cruises than any other
Internet travel service. In addition to getting great published prices, leisure
travelers can narrow their searches using priceline.com`s TripFilter advanced
search technology, customize their search activity through priceline.com`s
Inside Track features, create packages to save even more money, and take
advantage of priceline.com`s famous Name Your Own Price service, which can
deliver the lowest prices available. Priceline.com also operates the following
travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and
BreezeNet.com. Priceline.com also licenses its business model to certain
independent and international licensees.

For Press Information:
Brian Ek, 203-299-8167
brian.ek@priceline.com
or
For Investor Relations:
Matthew Tynan, 203-299-8487
matt.tynan@priceline.com

Copyright Business Wire 2009



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