Strategy Analytics: Kyocera-Sanyo Merger Adds Scale and Design-Expertise but Not Enough in 3G Handsets
BOSTON--(Business Wire)--Independent market research firm Strategy Analytics applauds
Kyocera's acquisition of Sanyo Electric's mobile handset division.
Having gained important scale in the takeover, Kyocera will now face
the formidable challenge of leveraging Sanyo's resources to drive
growth in important 3G product segments.
Neil Mawston, Associate Director at Strategy Analytics said, "The
combined entity of Sanyo Electric and Kyocera Corp registered a global
market share of 10 percent in CDMA handset shipments during the third
quarter of 2007. This gives them greater scale-economies.
Kyocera-Sanyo is now the clear number four vendor in this market and
they are breathing down the necks of LG, Motorola and Samsung in the
three places above."
Chris Ambrosio, Director at Strategy Analytics, added, "This
acquisition gives Kyocera important design resources and high-tier
CDMA products that it failed to develop on its own. Whether Kyocera
can integrate Sanyo's resources and churn out a compelling line of new
products will be the acid-test for 2008. In W-CDMA handsets, in
particular, Sanyo has so far largely failed to penetrate the global
market. Even with the acquisition, we expect it will be a monumental
task for Kyocera to move into that fiercely-competitive 3G market in
the future."
About Strategy Analytics:
Strategy Analytics, Inc., a global research and consulting firm,
provides timely insights and strategic business solutions to companies
operating at the convergence of information, communications and
entertainment technologies. With worldwide headquarters in Newton, MA,
and principal offices in England, France and Germany, Strategy
Analytics focuses on market opportunities and challenges in the areas
of Automotive Electronics, Broadband, Telematics, Wireless Strategies
and Enabling Technologies. For more information, see
www.strategyanalytics.com.
Strategy Analytics, Inc.
European / Asia Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
USA / Americas Contacts:
Chris Ambrosio, +1 704-782-1957
CAmbrosio@strategyanalytics.com
or
Bonny Joy, +1 617-614-0708
BJoy@strategyanalytics.com
Copyright Business Wire 2008
