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Journalists See Huge Sports Business as Manna from Heaven

Tue Oct 27, 2009 10:05am EDT
Connecticut Press Club to host "Sports Writing Beyond the Scores" program
November 5 
STAMFORD, Conn.--(Business Wire)--
Sports means big business -- $410.6 billion, according to a recent report by
Plunkett Research Ltd. This includes $30 billion in advertising, astronomical
salaries for athletes, job creation in cities, more than $12.4 billion in mass
merchandising of licensed sports apparel, and record bids at sports memorabilia
auctions. 

Journalists as well as marketers, promoters and publicists can feast on the
sports smorgasbord, the topic of the Connecticut Press Club`s upcoming program,
"Sports Writing Beyond the Scores." Journalists Kathy Orton of The Washington
Post and Bill Eichenberger of The Sporting News will reveal what grabs editors`
attention and how writers can use experience on other beats to write compelling
sports stories. Ivan Maisel, Senior Writer for ESPN.com and podcast host of
ESPNU College Football Insider, will talk about covering sports on the web.
Robert Wirz of Wirz & Associates Sports Consulting, Public Relations and
Marketing Specialists will be the moderator. 

"For writers, the sports beat is manna from heaven," says Sherry Shameer Cohen,
President of the Connecticut Press Club. "It is not just scores and plays. It`s
about human interest stories, business, crime, drug doping scandals, travel,
fashion, curses, legends and history. Best of all, there are more than 175
sports magazines. Most of them hire freelancers and many pay competitive rates."


The event offers writers and sports business owners an opportunity to network,
understand each other`s professional needs and share ideas. The program includes
dinner and will take place on Thursday, November 5 from 6:00 to 8:15 pm at The
Norwalk Inn, 99 East Avenue, Norwalk. Admission is $35.00 for press club members
and $40.00 for non-members. The first 35 people who register will receive
complimentary copies of several sports magazines (a $25.00 value.) The program
is made possible with the support of The New York Yankees, Boston Red Sox, World
Golf Hall of Fame and Trader Joe`s. For more information, please call (203)
968-8600 or e-mail ctpressclub@gmail.com. 

The Connecticut Press Club is a non-profit organization that serves staff and
freelance journalists, editors, publicists, photographers, authors and writing
teachers. Previous programs featured Jonathan Dahl of SmartMoney, Janet Carlson
of Town&Country, editors from The New York Times, Yankee Magazine and regional
magazines. Visit www.ctpressclub.com.

The Connecticut Press Club
Sherry Cohen, 203-968-8600

Copyright Business Wire 2009



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