Early Registration Discount Ends July 1
NAPA, Calif.--(Business Wire)--
Leaders and technology experts from within and outside the wine
industry are confirmed for the fourth annual Wine Industry Technology
Symposium (WITS)(TM), slated for July 15, 2008 at the Marriot Napa
Valley.
"Imagine spending a full day learning how new technologies can
help drive your business," said Lesley P. Berglund, WITS co-chair.
"WITS is the industry's only annual I.T. summit, and we've scheduled
thought-provoking topics and dynamic speakers," she added. The
complete event schedule is available at the event's website - some
recent additions include:
-- Keynote: Breaking Through to On-Premise Customers. Can email
drive wine sales for full service restaurants? Yes. Scott
Shaw, founder of Fishbowl, an online marketing agency for
restaurants with an opt-in database of more than 25 million
consumers, will show how wineries and distributors can
leverage this medium.
-- Keynote: Innovations & Change in the Global Supply Chain. This
session will explore advances in supply chain leadership, led
by category expert Ben Gordon. Ben is Managing Director of BG
Strategic Advisors, a leading firm providing supply chain
companies with CEO-level advisory services in the areas of
strategy, technology and finance.
-- Going Greet in IT. Join wine industry technology leaders
driving green IT solutions. Moderator Bob Barnes (F. Korbel &
Bros.) will be joined by panelists Jack Clare (Constellation
Brands), David Beck (Korbel), and Frank Wilhelm (Wente
Vineyards).
-- Strength in Numbers: Using Metrics to Drive Direct Sales.
Moderator Mack Schwing (WISE Academy) will lead the discussion
with consumer direct masters Dan Michael (E&J Gallo), Matt
Wood (Icon Estates), and Jeremy Benson (Benson Marketing
Group).
-- Successful Two-Tier Direct-to-Trade Sales. Helpful tools for
wineries selling directly to retailers and restaurants. Andrea
Johnston (Inertia Beverage Group) will moderate a panel with
Peter Granoff (Ferry Plaza/Oxbow Wine Merchant), Kenneth
Rochford (Medlock-Ames Winery), and Cristin Castro (Impressa).
-- Supply Chain: Thought Leaders in Action. Ben Gordon will
expand on his keynote address; his panel of experts will
include Alan Thomas (Deloitte Consulting), Carol Thompson (New
Vine Logistics), Dean Frew (Xterprise), and Duane Williams
(Boston Consulting Group).
Early registration fees are $400 per person until this Tuesday,
July 1, when they increase to $450 per person. Fees include attendance
at the general session, panels, lunch and the Technology Showcase on
July 15. Multiple registrants from the same company receive a
$50/person discount after the first registration. Additionally, a VIP
and CIO dinner is scheduled for July 14 at the Marriott Napa Valley;
tickets are $250 per person. For more information and to register,
visit www.wineindustrytechnologysymposium.com. Registration fees do
not include a hotel room reservation. Reserve a room at the Marriott
Napa Valley by visiting www.napavalleymarriott.com and receive a
discount on room rates by entering event code wiswisa.
About The Wine Industry Technology Symposium (WITS)
The Wine Industry Technology Symposium (WITS)(TM) was created in
2005 by a group of wine industry and technology professionals. The
purpose of WITS is to address the unique information technology and
services needs of the wine industry. WITS is dedicated to bringing the
world's leading wineries, distributors and retailers together with
some of the world's leading technology experts to foster learning and
discussion. Panels of experts discuss specific examples and case
studies involving winemaking, vineyard management, consumer direct
marketing and sales, operations, financial management, trade sales and
distribution. www.wineindustrytechnologysymposium.com
Wine Industry Technology Symposium
Lesley P. Berglund, WITS Co-Chair, 707-246-6827
Copyright Business Wire 2008
